Daniel Slotta
Research expert covering Greater China
Online dating worldwide - statistics & facts
All you need is love – and your favorite dating app. Almost every aspect of modern life involves the internet, so why would dating be any different? Dating apps help connect people looking for love, lust, and companionship. Not only is this method hugely convenient, but the range of platforms also make for an inclusive, open-minded, and growing industry.
The app's financial success is equally remarkable, as it generated approximately one billion U.S. dollars in global in-app revenues in 2024, solidifying its position as the highest-grossing dating app.
In January 2024, Bumble achieved a record-breaking 3.55 million downloads from both the Apple App Store and Google Play Store. The North and Latin American markets played a crucial role in this success, accounting for the largest share of downloads with over 1.65 million users in the region.
Despite these hurdles, the popularity of online dating shows no signs of waning. The prospects for the industry and individuals seeking to find partners through cyberspace appear promising.
Tinder: the undisputed leader
Tinder has established itself as the undisputed leader in the global dating app market, demonstrating impressive performance across multiple metrics. In June 2024, the app recorded over 6.1 million monthly downloads, making it the most downloaded dating application worldwide. Tinder's dominance is further illustrated by its consistent high performance throughout the year, with downloads peaking at over nine million installs in August 2024.The app's financial success is equally remarkable, as it generated approximately one billion U.S. dollars in global in-app revenues in 2024, solidifying its position as the highest-grossing dating app.
Bumble's users and revenue are on the rise
Bumble, a platform in which women make the first move, has shown significant growth in both its user base and revenue. The number of paying Bumble users increased from around 3.8 million in the third quarter of 2023 to approximately 4.2 million in the third quarter of 2024. Additionally, the average revenue per paying user (ARPPU) for the Bumble app reached 25.58 U.S. dollars towards the end of 2024.In January 2024, Bumble achieved a record-breaking 3.55 million downloads from both the Apple App Store and Google Play Store. The North and Latin American markets played a crucial role in this success, accounting for the largest share of downloads with over 1.65 million users in the region.
Grindr: amplifying LGBTQ+ connections
Grindr, a dating app focused on the LGBTQ+ community, has made a notable global impact in recent years. As of the third quarter of 2024, the app had 1.11 million average paying users, marking an increase from 962,000 in the same quarter of the previous year. The United States leads in app earnings, contributing approximately 341.7 million U.S. dollars, followed by the United Kingdom with 41.3 million U.S. dollars. The app's relevance and user interest remain strong, as demonstrated by a spike in global Google searches for "Grindr" over a three-month period leading up to May 2024.The highs and lows of online dating
As of April 2024, online dating users in the United States spent an average of 50.9 minutes per day on dating apps, with millennials dedicating most of their time to finding love via their mobile devices. Women spent on average, more time on dating services than men. Unfortunately, some users have experienced negative encounters, with one in five women in the U.S. having had a somewhat negative experience, and over one in ten having very negative encounters. Additionally, 32 percent of U.S. adults stated that online dating was not very safe.Despite these hurdles, the popularity of online dating shows no signs of waning. The prospects for the industry and individuals seeking to find partners through cyberspace appear promising.
