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User penetration rate for online dating services worldwide as of 2025, by country

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Sources

Release date

December 2023

Region

Worldwide

Survey time period

2024

Supplementary notes

Data provided by ÌÇÐÄÆƽâ°æ Market ÌÇÐÄÆƽâ°æ are estimates.

Definition:

The Online Dating market is made up of online services that offer a platform on which its members can flirt, chat or fall in love. Two noticeable examples are Tinder and Zoosk. In contrast to matchmaking services, online dating focuses on casual contacting and easy flirting among its members. The users normally carry out the search on their own. In doing so, they can apply search filters with regard to criteria such as age, location and other attributes.

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

Citation formats

Online dating services reach 2025, by country

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 23, 2025

In 2025, the United States was the country with the highest online dating service penetration, with **** percent. Belgium followed, with close to ** percent.

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Statistics on " Online dating in the United States "

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Other statistics that may interest you Online dating in the United States

Benchmark

4

Brands

8

Overview

5

Experiences and opinions

8

Users

6

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Topics

Online dating in the United KingdomSocial mediaOnline dating in the United StatesOnline dating worldwideGrindr
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