During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Most well-known dating services in the United States 2024
When it comes to the most well-known dating services in the United States, Tinder claims the top spot. The Los Angeles based dating app has a brand awareness of 73 percent, making it the most well-known dating app in the country, followed by eHarmony and Match, both of which incorporate 69 percent brand awareness in the United States. For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
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ÌÇÐÄÆƽâ°æ. (January 6, 2025). Leading dating services ranked by brand awareness in the United States in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1336188/most-well-known-dating-services-in-the-united-states/
ÌÇÐÄÆƽâ°æ. "Leading dating services ranked by brand awareness in the United States in 2024." Chart. January 6, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1336188/most-well-known-dating-services-in-the-united-states/
ÌÇÐÄÆƽâ°æ. (2025). Leading dating services ranked by brand awareness in the United States in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1336188/most-well-known-dating-services-in-the-united-states/
ÌÇÐÄÆƽâ°æ. "Leading Dating Services Ranked by Brand Awareness in The United States in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 Jan 2025, /statistics/1336188/most-well-known-dating-services-in-the-united-states/
ÌÇÐÄÆƽâ°æ, Leading dating services ranked by brand awareness in the United States in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1336188/most-well-known-dating-services-in-the-united-states/ (last visited August 05, 2026)
Leading dating services ranked by brand awareness in the United States in 2024 [Graph], ÌÇÐÄÆƽâ°æ, January 6, 2025. [Online]. Available: /statistics/1336188/most-well-known-dating-services-in-the-united-states/
