Daniel Slotta
Research expert covering Greater China
Online dating in the United States - statistics & facts
Americans have fallen in love with online dating. The dating scene in the United States has undergone huge changes in the past decade. When looking for a romantic connection, it is now unusual not to use a dating app. Tinder and Badoo are the brands to beat in America, and Millennials are the generation that made online dating mainstream. Singles seem happy to battle through the potential pitfalls of meeting someone online, as companionship is a likely outcome for many. In 2024, there were 60.5 million online dating service users in the United States.
Nevertheless, Americans still put their trust in dating services to help them find romantic connections. Generation Z were the most likely to be seeking a serious relationship via online dating apps, as were 49 percent of millennials.
Big-name dating brands continue to entice individuals seeking connections, and given the significant dependence of the dating scene on apps, it is likely that people will continue to overlook potential dangers. Concentrating on users who are willing to pay for subscriptions will keep the online dating industry in the U.S. lucrative.
Financially independent
The online dating industry generated around 1.39 billion U.S. dollars in the U.S. in 2024, and this figure is expected to keep increasing for the foreseeable future. Additionally, the average revenue per online dater user stood at 33.85 USD. The United States is the country with the highest online dating reach, with one in five Americans having used some kind of dating or matchmaking platform.Online dating: a natural look for American millennials
As of March 2025, 40 percent of online dating service users in the United States were Millennials, while 37 percent belonged to Generation Z and a further 19 percent to Generation X. Just one in five online daters were Baby boomers. Moreover, 62 percent of dating app users in the U.S. were men. Heterosexual users made up 82 percent of online daters in the U.S., whilst six percent identified as homosexual, and eight percent as bisexual.Where can you find your match?
In the United States, Tinder is the online dating brand that has gained most awareness, with 73 percent of people in the country aware of the service. When it came to usage, Tinder, Bumble, and Plenty of Fish were the most utilized, respectively. Grindr, the most successful dating platform among homosexual, bisexual, and trans individuals, held an awareness rate of 60 percent. In terms of downloads, Bumble took the top spot with 634,000 monthly downloads in June 2024, while Tinder ranked second with over 611,000 monthly downloads in the measured period.A nation of hopeful romantics
Online dating apps present more opportunities for dates over traditional ways of meeting people. Unfortunately, some users reported lying on their profiles. Overall, 21 percent of online dating service users in the United States had lied about their age, while 14 percent had falsified their income. Other things people were not completely honest about were their hobbies, interests, and height. Cutting deeper than white lies were scams. Overall, 53 percent of male online daters in the U.S. said they had been a victim of a romance scam.Nevertheless, Americans still put their trust in dating services to help them find romantic connections. Generation Z were the most likely to be seeking a serious relationship via online dating apps, as were 49 percent of millennials.
Big-name dating brands continue to entice individuals seeking connections, and given the significant dependence of the dating scene on apps, it is likely that people will continue to overlook potential dangers. Concentrating on users who are willing to pay for subscriptions will keep the online dating industry in the U.S. lucrative.
