Data provided by ÌÇÐÄÆƽâ°æ Market ÌÇÐÄÆƽâ°æ are estimates.
Definition:
The Online Dating market is made up of online services that offer a platform on which its members can flirt, chat or fall in love. Two noticeable examples are Tinder and Zoosk. In contrast to matchmaking services, online dating focuses on casual contacting and easy flirting among its members. The users normally carry out the search on their own. In doing so, they can apply search filters with regard to criteria such as age, location and other attributes.
Additional Information
Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.
Citation formats
Digital Market Outlook: U.S. online dating service users 2028
Over the last two observations, the number of users is forecast to significantly increase in all segments. This reflects the overall trend throughout the entire forecast period from 2018 to 2028. It is estimated that the indicator is continuously rising in all segments. In this regard, the Non-paying Online Dating segment achieves the highest value of million users in 2028.
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ÌÇÐÄÆƽâ°æ. (December 6, 2023). Number of online dating service users in the United States from 2018 to 2028 (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /forecasts/1358161/us-number-of-online-dating-users/
ÌÇÐÄÆƽâ°æ. "Number of online dating service users in the United States from 2018 to 2028 (in millions)." Chart. December 6, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /forecasts/1358161/us-number-of-online-dating-users/
ÌÇÐÄÆƽâ°æ. (2023). Number of online dating service users in the United States from 2018 to 2028 (in millions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /forecasts/1358161/us-number-of-online-dating-users/
ÌÇÐÄÆƽâ°æ. "Number of Online Dating Service Users in The United States from 2018 to 2028 (in Millions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 Dec 2023, /forecasts/1358161/us-number-of-online-dating-users/
ÌÇÐÄÆƽâ°æ, Number of online dating service users in the United States from 2018 to 2028 (in millions) ÌÇÐÄÆƽâ°æ, /forecasts/1358161/us-number-of-online-dating-users/ (last visited July 28, 2026)
Number of online dating service users in the United States from 2018 to 2028 (in millions) [Graph], ÌÇÐÄÆƽâ°æ, December 6, 2023. [Online]. Available: /forecasts/1358161/us-number-of-online-dating-users/
