Online sales seasons in France - statistics & facts
For businesses and consumers alike, sales seasons are synonymous with opportunity. While retailers count on these days to boost their sales and successfully close their balance sheets, many shoppers wait each year for the best deals and discounts to make the purchases they need. In 2020, the lockdown implemented to combat the coronavirus pandemic contributed to the online sales surge, overshadowing other popular e-commerce dates in France. Still, events such as Black Friday week, French Days, and Christmas sales remained drivers of online sales in the European country.
