In 2023, nearly *** in **** global consumers researched online before buying medication prescribed by their doctors or healthcare providers. These online channels included mobile apps, websites of medication retailers, and aggregators. In the United Arab Emirates, about ** percent of consumers preferred to research online before purchasing prescribed medication, making it the region with the highest share. In Europe, only ** percent of respondents did the same.
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YouGov. (August 14, 2023). Consumers researching prescribed medication on mobile apps or medication retailer websites before purchasing worldwide in 2023, by region [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 26, 2026, from /statistics/1410524/online-research-prescribed-medication-worldwide/
YouGov. "Consumers researching prescribed medication on mobile apps or medication retailer websites before purchasing worldwide in 2023, by region." Chart. August 14, 2023. ÌÇÐÄÆÆ½â°æ. Accessed July 26, 2026. /statistics/1410524/online-research-prescribed-medication-worldwide/
YouGov. (2023). Consumers researching prescribed medication on mobile apps or medication retailer websites before purchasing worldwide in 2023, by region. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 26, 2026. /statistics/1410524/online-research-prescribed-medication-worldwide/
YouGov. "Consumers Researching Prescribed Medication on Mobile Apps or Medication Retailer Websites before Purchasing Worldwide in 2023, by Region." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 14 Aug 2023, /statistics/1410524/online-research-prescribed-medication-worldwide/
YouGov, Consumers researching prescribed medication on mobile apps or medication retailer websites before purchasing worldwide in 2023, by region ÌÇÐÄÆÆ½â°æ, /statistics/1410524/online-research-prescribed-medication-worldwide/ (last visited July 26, 2026)
Consumers researching prescribed medication on mobile apps or medication retailer websites before purchasing worldwide in 2023, by region [Graph], YouGov, August 14, 2023. [Online]. Available: /statistics/1410524/online-research-prescribed-medication-worldwide/