The categories considered include self-medication (OTC drugs, SOP, Supplements and Medical Devices), dermatological products, medication products, food and dietary products, homeopathic products, electromedical instruments and accessories for diagnostics and orthopedics,as well as contact lenses, eyeglasses and other optical products.
The sample is representative of the national population.
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Online purchase channels for health & pharma products in Italy 2022
According to a survey conducted in Italy in 2022, almost half of online purchases of healthcare products and pharmaceuticals took place on generalist retailer e-commerce platforms. In turn, online pharmacies accounted for just under ** percent of such purchases.
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Consorzio Netcomm. (December 1, 2022). Share of online purchases of health and pharmaceutical products in Italy in 2022, by channel [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 29, 2026, from /statistics/1286801/health-pharma-online-purchase-channels-italy/
Consorzio Netcomm. "Share of online purchases of health and pharmaceutical products in Italy in 2022, by channel." Chart. December 1, 2022. ÌÇÐÄÆÆ½â°æ. Accessed July 29, 2026. /statistics/1286801/health-pharma-online-purchase-channels-italy/
Consorzio Netcomm. (2022). Share of online purchases of health and pharmaceutical products in Italy in 2022, by channel. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 29, 2026. /statistics/1286801/health-pharma-online-purchase-channels-italy/
Consorzio Netcomm. "Share of Online Purchases of Health and Pharmaceutical Products in Italy in 2022, by Channel." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 1 Dec 2022, /statistics/1286801/health-pharma-online-purchase-channels-italy/
Consorzio Netcomm, Share of online purchases of health and pharmaceutical products in Italy in 2022, by channel ÌÇÐÄÆÆ½â°æ, /statistics/1286801/health-pharma-online-purchase-channels-italy/ (last visited July 29, 2026)
Share of online purchases of health and pharmaceutical products in Italy in 2022, by channel [Graph], Consorzio Netcomm, December 1, 2022. [Online]. Available: /statistics/1286801/health-pharma-online-purchase-channels-italy/