The source adds the following information: "Where results do not sum to 100, this may be due to computer rounding, multiple responses or the exclusion of don't knows or not stated responses."
Representative of the general working-age population.
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Opinions on sustainability of luxury brands in Italy 2020
Discussions on sustainability in the fashion brand are rising and consumers' positive attitude towards sustainable and ethical behavior is becoming more popular. According to a survey from 2020 by , Italian respondents did not necessarily associate luxury with sustainability. Indeed, ** percent of interviewees strongly or somewhat disagreed that luxury brands demonstrate more environmental respect than other brands. A survey analyzing sustainable behaviors of Italian consumer shows that the main eco-friendly elements taken into consideration were the sustainability of fabrics and materials.
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Ipsos. (March 12, 2020). Do you agree that luxury brands are more respectful of the environment than other brands in the apparel, fashion, accessories industry? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1120732/opinions-on-sustainability-of-luxury-brands-in-italy/
Ipsos. "Do you agree that luxury brands are more respectful of the environment than other brands in the apparel, fashion, accessories industry?." Chart. March 12, 2020. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1120732/opinions-on-sustainability-of-luxury-brands-in-italy/
Ipsos. (2020). Do you agree that luxury brands are more respectful of the environment than other brands in the apparel, fashion, accessories industry?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1120732/opinions-on-sustainability-of-luxury-brands-in-italy/
Ipsos. "Do You Agree That Luxury Brands Are More Respectful of The Environment than Other Brands in The Apparel, Fashion, Accessories Industry?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Mar 2020, /statistics/1120732/opinions-on-sustainability-of-luxury-brands-in-italy/
Ipsos, Do you agree that luxury brands are more respectful of the environment than other brands in the apparel, fashion, accessories industry? ÌÇÐÄÆƽâ°æ, /statistics/1120732/opinions-on-sustainability-of-luxury-brands-in-italy/ (last visited August 05, 2026)
Do you agree that luxury brands are more respectful of the environment than other brands in the apparel, fashion, accessories industry? [Graph], Ipsos, March 12, 2020. [Online]. Available: /statistics/1120732/opinions-on-sustainability-of-luxury-brands-in-italy/
