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This report provides data on sustainable consumption in the fashion branch in Italy. The first chapter gives an overview on the main Italian fashion companies and the topic of sustainability in general. Furthermore, the second chapter presents data on the sustainability of selected brands, whereas the third and the fourth chapters focus on the shopping behavior of Italian consumers. Specifically, the fourth chapter illustrates the results of surveys about sustainable consumption behavior in Italy. Eventually, the last chapter provides the results of surveys which investigated if the coronavirus (COVID-19) impacted the habits of consumers towards sustainable fasion.