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Fashion consumer behavior in Italy

Statistics report on fashion consumer behavior in Italy

This report presents a range of statistics and facts on fashion consumers' behavior in Italy. It focuses on four different trends: summer sales, Black Friday, sustainable fashion, and e-commerce. Eventually, the last chapter presents the opinions of consumers on various aspects, with two graphs showing the perceptions on sportswear brands.

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Table of contents

Summer sales

3
  • Premium Statistic Consumers' intentions for summer sales in Italy 2020
  • Premium Statistic Opinions on products purchased during summer sales in Italy 2020
  • Premium Statistic Spending intentions during summer sales in Italy 2020

Black Friday

1
  • Premium Statistic Distribution of consumers not shopping on Black Friday in Italy 2019, by age group

Sustainable fashion

6
  • Premium Statistic Sustainable action undertaken by consumers in Italy 2018
  • Premium Statistic Opinions on ethical standards of clothing brands in Italy 2018
  • Premium Statistic Efficacy of environmental action in clothing industry in Italy 2018
  • Premium Statistic Attitude towards second-hand fashion in Italy 2020
  • Premium Statistic Opinions on clothing purchase and low wages in Italy 2018
  • Premium Statistic Reasons for clothing disposal in Italy 2019

E-commerce

3
  • Premium Statistic Amazon Prime Day purchases in Italy 2019, by product
  • Premium Statistic Most popular online shopping categories among digital consumers 2018
  • Basic Statistic Italy: most read products or services reviews 2019, by type

Further opinions

4
  • Premium Statistic Most mentioned sportswear brands in Italy 2020
  • Premium Statistic Sportswear brands perceived as the "coolest" in Italy 2020
  • Premium Statistic Natural pelts spending intentions in Italy 2020
  • Premium Statistic Luxury clothing and accessories spending intentions in Italy 2020
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