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Television in the United States

Statistics report on the TV industry in the United States

This report has been compiled to provide statistical information about television in the United States, featuring data on leading TV networks and shows, consumption, online TV, and advertising, amongst others.

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Table of contents

Overview

6
  • Premium Statistic Number of TV households in the U.S. 2024-2025, by type
  • Premium Statistic Major TV markets United States 2025-2026, by TV households
  • Premium Forecast Revenue of traditional TV & home video in the U.S. 2017-2030, by segment
  • Basic Statistic Employment in U.S. broadcasting and content providers industry 2001-2025
  • Basic Statistic Total television and video usage distribution in the U.S. 2026, by delivery platform
  • Premium Statistic Number of TV households in the U.S. 2000-2026

Advertising

5
  • Basic Statistic Core local TV ad spending in the U.S. 2025-2026
  • Premium Statistic Top smart TV ad categories in the U.S. H1 2025, by number of total TV ad impressions
  • Premium Statistic Broadcast TV political ad spend in the U.S. 2022-2026
  • Premium Statistic Estimated weekly TV ad spend of U.S. companies May 2025
  • Premium Statistic CTV ad spend in the U.S. 2025-2029

Online and connected TV

4
  • Premium Statistic Most common starting points for TV and streaming viewers in the U.S. 2025
  • Premium Statistic Daily time spent with video by U.S. adults 2023-2029, by device
  • Premium Statistic Penetration of smart TV in the U.S. 2020-2025
  • Premium Statistic Number of vMVPD subscribers in the U.S. 2022-2025

Pay TV

4
  • Premium Statistic Leading pay TV providers in the U.S. 2025, by number of subscribers
  • Premium Statistic Adults subscribing to cable in the U.S. 2024, by generation
  • Premium Statistic Share of cord-cutters/nevers in the U.S. 2014-2025
  • Premium Statistic Cord cutting among pay TV subscribers in the U.S. 2025, by age

Top networks

4
  • Premium Statistic Leading cable networks in the U.S. 2022-2025
  • Premium Statistic Most watched TV networks in the U.S. 2025
  • Premium Statistic Top cable news networks U.S. 2025, by number of viewers
  • Premium Statistic Most watched TV networks among adults aged 18-49 in the U.S. 2025

Companies

4
  • Premium Statistic Paramount's revenue 2023-2025, by type
  • Premium Statistic Comcast Corporation's revenue 2022-2025, by segment
  • Basic Statistic Global quarterly revenue of the Walt Disney Company 2024-2025, by segment
  • Premium Statistic Fox Corporation's revenue 2020-2025, by segment

Content

8
  • Premium Statistic Number of broadcasts of the leading 100 TV broadcasts in the U.S. 2020-2025, by genre
  • Premium Forecast Preferred TV content by genre in the U.S. 2026
  • Premium Statistic Top TV shows by total viewer numbers in the U.S. 2024-2025
  • Premium Statistic Number of TV viewers of most watched sporting events in the U.S. 2025
  • Premium Statistic Super Bowl TV viewership in the U.S. 1990-2026
  • Premium Statistic U.S. TV and movie award shows: viewer numbers 2023-2026
  • Premium Statistic State of the Union address - number of viewers 1993-2026
  • Premium Statistic Most popular viewing platform to watch sports in the U.S. 2025

Consumer behavior

6
  • Premium Statistic Consumers watching TV per day in the U.S. 2025
  • Premium Statistic Default sources for TV content in the U.S. 2025, by age group
  • Premium Statistic U.S. TV consumption: average viewing time 2009-2025, by gender
  • Premium Statistic U.S. TV consumption: daily viewing time 2009-2025, by age group
  • Premium Statistic Average TV viewing time United States 2009-2025, by ethnicity
  • Premium Statistic Share of weekly TV content viewing in the U.S. 2015-2025, by platform type
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