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Television industry in Portugal - statistics & facts

Traditional television is highly popular in Portugal despite the emergence of streaming, which is in part due to the country’s aging population. As of 2024, Portugal was the European Union (EU) country where the largest share of people watched TV every day on a TV set. Simultaneously, Portugal ranked in one of the lowest positions in the EU by online television reach.
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Published by Julia Stoll, Dec 17, 2025

Key insights

  • Revenue from television activities in Portugal
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  • Sales value of film, video, and television production in Portugal
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  • Number of pay TV subscribers in Portugal
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Current statistics on this topic

TV

Frequency of TV viewing on a TV set in Portugal 2024

TV

Market share of leading pay TV providers in Portugal Q1 2024-Q1 2025

Video Streaming

Frequency of TV viewing via internet in Portugal 2024

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Overview

9

Overview

DTT & pay TV

10

DTT & pay TV

Video-on-demand

7

Video-on-demand

TV channels

6

TV channels

TV advertising

4

TV advertising

TV news

4

TV news

Consumer behavior

8

Consumer behavior

Further reports

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Television in the United States
Television in the United States
Television consumption in France
Television consumption in France
Television in Poland
Television in Poland
Television in Russia
Television in Russia
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