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Television in Germany

Statistics report about television in Germany

This report presents a range of selected statistics and data about the television market in Germany. In addition to selected key figures on infrastructure and revenue of the TV industry, it also contains detailed information on TV usage and audience market shares, as well as a chapter on television advertising.

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Table of contents

Overview

8
  • Premium Statistic Number of TV households in Germany 2005-2029, by reception channel
  • Premium Statistic Share of TV viewers in total population in Germany 1988-2024
  • Basic Statistic Television consumption in Germany in 2023, by age group
  • Basic Statistic Daily time spent watching television in Germany 1997-2024
  • Premium Statistic Television viewing time of children in Germany 1995-2022
  • Basic Statistic Market share of selected TV stations in Germany 2024
  • Premium Statistic Most popular television genres in Germany 2025
  • Premium Statistic Average television consumption per weekday in Germany 2019-2023

Infrastructure and revenue

9
  • Premium Statistic Number of households with TV reception in Germany 2007-2023
  • Premium Statistic Number of households with cable TV in Germany 2008-2023
  • Premium Statistic Number of households with HDTV in Germany 2024, by reception channel
  • Premium Statistic Share of TV households in Germany 2008-2023, by reception channel
  • Premium Statistic Television industry revenues in Germany 2016-2029
  • Premium Statistic Total yields from TV and radio license fees in Germany 2005-2024
  • Premium Statistic Revenue of Zweites Deutsches Fernsehen (ZDF) in Germany 2005-2024
  • Premium Statistic Revenue of the RTL media group in Germany 2005-2024
  • Premium Statistic Revenue of ProSiebenSat. 1 Media SE 2005-2024

Audience market share

8
  • Premium Statistic Market share of TV channels in Germany 2024
  • Premium Statistic Market share of public-service TV broadcaster ARD in Germany 2000-2024
  • Premium Statistic Market share of public-service broadcaster ZDF audience in Germany 2001-2024
  • Premium Statistic Market share of TV broadcaster RTL in Germany 2000-2024
  • Premium Statistic Market share of commercial television station ProSieben in Germany 2000-2024
  • Premium Statistic Market share of commercial television station Sat.1 in Germany 2000-2024
  • Premium Statistic Market share of commercial television station VOX in Germany 2000-2024
  • Premium Statistic Market share of commercial television station kabel eins in Germany 2000-2024

TV advertising

7
  • Premium Statistic Net advertising revenue of private TV broadcasters in Germany 2005-2022
  • Premium Statistic Gross advertising revenue of TV channels in Germany 2024
  • Premium Statistic TV advertising revenues in Germany 2020-2029
  • Premium Statistic Distribution of TV ad revenue in Germany 2023, by marketer
  • Premium Statistic TV ad spend growth in Germany 2024, by industry
  • Premium Statistic TV ad revenue in Germany 2024, by marketer
  • Premium Statistic Companies with most free TV spots aired in Germany 2023
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