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Television industry in Europe

Statistics report on the TV industry in Europe

This report has been compiled to provide statistical information about the television industry in Europe. In addition to key figures, it covers advertising and commercial TV, public service broadcasting, as well as pay TV. Furthermore, the report includes data on usage behavior.

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Table of contents

Overview

5
  • Premium Forecast Revenue of the European TV market 2020-2030, by segment
  • Premium Statistic Video revenue and market share in Europe 2024, by platform
  • Premium Forecast Number of TV viewers in Europe 2017-2030
  • Premium Forecast Penetration rate of traditional TV and home video in Europe 2017-2030
  • Basic Statistic Number of TV households in Europe 2009-2023

TV reach and households

10
  • Premium Statistic Number of TV households in Belgium 2008-2024
  • Premium Statistic Number of TV households in Denmark 2008-2024
  • Basic Statistic Television penetration among French households 2010-2024
  • Premium Statistic Number of households with TV reception in Germany 2007-2023
  • Basic Statistic Number of TV households in Italy 2010-2023
  • Premium Statistic Number of TV households in the Netherlands 2010-2024
  • Premium Statistic Television penetration in Portugal 2024, by service type and family size
  • Premium Statistic Penetration rate of CTV in Spain 2024, by gender and age group
  • Premium Statistic Average daily TV reach in Sweden 2009-2024
  • Basic Statistic Number of TV households in the UK 2013-2024

Public TV

11
  • Premium Statistic Market share of RTBF Group TV channels in Belgium 2011-2024
  • Premium Statistic Audience share of the public service television channels in Denmark 2022-2024
  • Premium Statistic Market share of public-service TV broadcaster ARD in Germany 2000-2024
  • Premium Statistic Market share of public-service broadcaster ZDF audience in Germany 2001-2024
  • Premium Statistic Share of Yle channels of the daily TV viewing time in Finland 2024, by channel
  • Premium Statistic Audience market share of public broadcasters in the Netherlands 2014-2024
  • Premium Statistic Audience share of the public service television channels in Norway 2009-2024
  • Premium Statistic Viewability of TVP channels in Poland 2023-2024
  • Premium Statistic Audience share of the public service television channels of SVT in Sweden 2009-2024
  • Premium Statistic Leading TV broadcasters in the United Kingdom (UK) 2026, by audience share
  • Premium Statistic Average daily audience share of Rai channels in Italy 2022-2024

Pay TV

13
  • Premium Statistic Leading pay TV operators in Western Europe 2019-2027, by revenue
  • Premium Statistic Number of pay TV subscribers in Europe 2014-2029
  • Premium Statistic Number of paid TV subscribers in Western Europe 2023-2029
  • Premium Statistic Number of pay TV subscribers in Eastern Europe 2018-2029, by technology
  • Premium Statistic Pay TV VOD: consumer spending in Europe 2013-2024
  • Premium Statistic Share of pay TV households in Finland 2013-2024
  • Premium Statistic Number of national pay-TV channels in France 2023, by genre
  • Premium Statistic Share of pay TV subscribers in Germany 2023-2024, by company
  • Premium Statistic Shares of pay-TV service providers in Poland 2022-2024, by number of TV service users
  • Premium Statistic Share of pay TV subscribers in Portugal H1 2020-Q1 2025
  • Premium Forecast Most common TV subscription brands in Spain 2024
  • Premium Forecast Most common TV subscription brands in Sweden 2024
  • Premium Forecast Most common TV subscription brands in the UK 2024

Advertising

10
  • Premium Statistic Linear TV ad spending in Europe 2017-2030, by segment
  • Premium Statistic Change in linear TV ad spending in Europe 2018-2030, by segment
  • Premium Forecast Revenue in the TV & video advertising segment in France 2017-2031
  • Premium Statistic Television advertising spending in Finland 2014-2024
  • Premium Forecast Revenue in the TV & video advertising segment in Germany 2017-2031
  • Premium Forecast Revenue in the TV & Video Advertising market Italy 2020-2030
  • Premium Statistic TV gross ad expenditure in the Netherlands 2024, by industry
  • Premium Statistic Television advertising expenditure in Spain 2016-2024
  • Premium Statistic Television advertising spending in Sweden 2009-2024
  • Premium Forecast Revenue in the TV & video advertising segment in the United Kingdom 2017-2031

Consumer behavior

9
  • Premium Statistic Share of Europeans viewing video on TV sets 2025, by platform
  • Premium Statistic First choice of viewing platform on TV sets among consumers in Europe 2025
  • Premium Statistic Daily television usage penetration in the EU 2024, by country
  • Premium Statistic Television usage frequency in the EU 2024
  • Premium Statistic Usage of CTV and linear TV in Europe in 2024, by age group
  • Premium Statistic Penetration of daily TV viewing in the EU 2011-2024
  • Premium Statistic Penetration of daily TV viewing on TV set in the EU 2011-2024
  • Premium Statistic Daily online TV viewing penetration in the EU 2024, by country
  • Premium Statistic Online television usage frequency in the EU 2015-2024
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