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Television in Poland

Statistics report on television in Poland

This report presents a range of selected statistics and data about the television market in Poland. Apart from the overview chapter, it includes facts and figures on the advertising and pay TV segments, as well as consumption habits.

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Table of contents

Overview

7
  • Premium Statistic Revenue of the TV market in Poland 2024-2028
  • Premium Statistic TV license fees in Poland 2025
  • Premium Forecast Number of TV viewers in Poland 2017-2030
  • Premium Statistic Most influential television stations in Poland 2024
  • Premium Statistic Assessment of TV stations in Poland 2024
  • Premium Statistic Most watched movies in Poland 2024
  • Premium Statistic Most famous film directors in Poland 2024

Advertising

8
  • Premium Forecast Revenue of the traditional TV advertising industry in Poland 2020-2029
  • Premium Statistic TV advertising market revenue in Poland 2022-2028
  • Basic Statistic Leading TV channels in Poland in 2023-2024, by advertising revenues
  • Premium Statistic TVN's advertising revenues in Poland 2020-2023
  • Premium Statistic Year-on-year change in ad revenues of TV stations in Poland 2024
  • Premium Statistic Number of ad spots on television in Poland 2023-2024
  • Premium Statistic Duration of TV advertising spots in Poland 2023-2024
  • Basic Statistic Television advertising expenditure in Poland in 2023-2024, by brand

Pay TV and video-on-demand

8
  • Premium Statistic Prices of Player subscriptions in Poland 2025
  • Premium Statistic Real users of VoD and OTT platforms in Poland 2026
  • Premium Statistic Viewing time of VoD and OTT platforms in Poland 2025
  • Premium Statistic Preferred VOD payment methods in Poland 2024
  • Premium Statistic Number of Netflix real users in Poland 2022-2024
  • Premium Statistic Number of Disney+ real users in Poland 2022-2024
  • Premium Statistic Number of HBO Max real users in Poland 2022-2024
  • Premium Statistic Number of Canal Plus real users in Poland 2022-2024

Consumption habits

6
  • Premium Statistic Viewability of TV news channels in Poland 2024-2025
  • Premium Statistic Viewability of New Year's Eve celebrations on TV in Poland 2024, by channel
  • Premium Statistic Average daily TV viewing time in Poland 2012-2025
  • Premium Statistic Preferences for films watched on TV in Poland 2024, by origin
  • Premium Statistic Top disliked terrestrial TV channels in Poland 2024
  • Premium Statistic Top liked terrestrial TV channels in Poland 2024

Content

5
  • Premium Statistic Viewability of TV news programs in Poland 2021-2024
  • Premium Statistic Leading TV programs on Facebook in Poland 2025, by Facebook fans
  • Basic Statistic Leading television sports channels in Poland 2021-2023, by audience share
  • Premium Statistic Leading DVB-T channels in Poland 2023-2024, by viewability
  • Premium Statistic Content lacking on terrestrial TV channels in Poland 2024

Leaders among the audience

6
  • Basic Statistic Leading news TV programs in Poland 2020-2024, by viewership
  • Basic Statistic Leading entertainment TV series in Poland in 2024, by viewership
  • Premium Statistic Leading online services of TV news channels in Poland 2024, by reach
  • Premium Statistic Leading film and series TV channels in Poland in 2023-2024, by viewability
  • Basic Statistic Most popular TV channels in Poland 2021-2025, by SHR
  • Premium Statistic Leading VOD services in Poland 2025, by users
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