* Sample for the year 2024.The research was done on the basis of monitoring materials from the press, radio, television and Internet portals where media names were mentioned: - press titles, - Internet portals, - radio stations, television stations or the titles of their programs.
The analysis covers all messages that quote or refer to reports that originally appeared in other media. The IMM prepares a report on the basis of all those messages in which the media refer to the reports of other media.
Citation formats
Most influential television stations in Poland 2024
Poland's television landscape continues to evolve, with TVN24 maintaining its position as the most influential TV station in 2023. The 24-hour news channel garnered over * cross-media references, outpacing competitors Polsat News and TVP Info. This dominance reflects the enduring importance of television as a news source in Poland, despite the growing influence of digital media.
Shifting viewership patterns
While TVN24 leads in influence, the overall television market in Poland faces challenges. Forecasts suggest a gradual decline in TV viewership, with the number of viewers expected to decrease by **** percent between 2024 and 2029, reaching a low of million users. This trend coincides with changes in advertising, as the total duration of TV ad spots decreased slightly from thousand hours in March 2023 to thousand hours in March 2024.
Financial implications for viewers and broadcasters
As the television landscape shifts, both viewers and broadcasters face financial considerations. In 2025, Polish viewers will need to pay zloty annually for television and radio services. Meanwhile, the traditional TV advertising segment is projected to experience a decline, with revenue expected to decrease by **** percent between 2024 and 2029, reaching million U.S. dollars by 2029. These trends highlight the ongoing challenges and transformations within Poland's television industry.Â
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Instytut Monitorowania Mediów. (February 5, 2025). Most influential television stations in Poland from 2020 to 2024, by number of cross-media references (in 1,000s) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1031939/poland-most-influential-television-stations/
Instytut Monitorowania Mediów. "Most influential television stations in Poland from 2020 to 2024, by number of cross-media references (in 1,000s)." Chart. February 5, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1031939/poland-most-influential-television-stations/
Instytut Monitorowania Mediów. (2025). Most influential television stations in Poland from 2020 to 2024, by number of cross-media references (in 1,000s). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1031939/poland-most-influential-television-stations/
Instytut Monitorowania Mediów. "Most Influential Television Stations in Poland from 2020 to 2024, by Number of Cross-media References (in 1,000s)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Feb 2025, /statistics/1031939/poland-most-influential-television-stations/
Instytut Monitorowania Mediów, Most influential television stations in Poland from 2020 to 2024, by number of cross-media references (in 1,000s) ÌÇÐÄÆƽâ°æ, /statistics/1031939/poland-most-influential-television-stations/ (last visited July 23, 2026)
Most influential television stations in Poland from 2020 to 2024, by number of cross-media references (in 1,000s) [Graph], Instytut Monitorowania Mediów, February 5, 2025. [Online]. Available: /statistics/1031939/poland-most-influential-television-stations/
