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In 2023, China was home to *** million digital music users. Live music streaming was the fastest-growing market segment, with an over ** percent year-over-year growth rate in industry revenue.

The value of music intellectual property

Although the music user base is huge, not everyone is paying for the creativity. In 2023, less than a quarter of internet users in China were paying music users. When it comes to copyright protections, more regulations are needed on the Chinese internet. Back in 2015, the National Copyright Administration began to tighten the control of unauthorized music on streaming platforms. However, many Chinese consumers are relatively accustomed to free online content.

Chinese digital music users

The majority of Chinese digital music consumers were below 35 years old. Gen Z users have become increasingly important in the market. Pop music has long been dominating the market, while electronic, light, classical, and Chinese style were slowly gaining traction.