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With a market size of over ** billion yuan in 2022, the digital reading sector was a mere fraction in the one-trillion-yuan worth digital publishing industry in China. With an increasing protection of IP, the digital publishing business was projected to expand steadily in the next couple of years in China.

Significant revenue generators

Of the overall digital reading revenue earned, a major chunk was contributed by subscriptions while copyrights accounted for about ** percent of the earnings. Literature has been the most popular e-Book genre among Chinese readers. Some of the prominent online literature companies included Zhangyue, QQ Reader, and Tencent-backed China Literature (Yuewen).

China’s e-readership

Digital reading market in China cannot boast of being as large as other online sectors like video and gaming. Yet, the nation houses about *** million online readers, with over ** million literary works available on the internet in 2021. More and more internet authors and writers have also emerged within this market over the years, amounting to ** million in 2022.