Approximately 40 percent of U.S. consumers with children entering K-12 in the fall of 2024 were expecting to shop earlier this year, compared to last year's back-to-school season. Only about five percent said they would likely shop for school supplies later.
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Field Agent. (June 13, 2024). When consumers expect to shop for the 2024-2025 back-to-school season compared to the previous year in the United States [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1402380/back-to-school-shopping-sooner-or-later/
Field Agent. "When consumers expect to shop for the 2024-2025 back-to-school season compared to the previous year in the United States." Chart. June 13, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1402380/back-to-school-shopping-sooner-or-later/
Field Agent. (2024). When consumers expect to shop for the 2024-2025 back-to-school season compared to the previous year in the United States. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1402380/back-to-school-shopping-sooner-or-later/
Field Agent. "When Consumers Expect to Shop for The 2024-2025 Back-to-school Season Compared to The Previous Year in The United States." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Jun 2024, /statistics/1402380/back-to-school-shopping-sooner-or-later/
Field Agent, When consumers expect to shop for the 2024-2025 back-to-school season compared to the previous year in the United States ÌÇÐÄÆƽâ°æ, /statistics/1402380/back-to-school-shopping-sooner-or-later/ (last visited July 24, 2026)
When consumers expect to shop for the 2024-2025 back-to-school season compared to the previous year in the United States [Graph], Field Agent, June 13, 2024. [Online]. Available: /statistics/1402380/back-to-school-shopping-sooner-or-later/
