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Back-to-school market
Statistics report on the back-to-school market in the U.S.
This report provides statistical information about the back-to-school market in the United States. The back-to-school industry faces interesting obstacles as consumers become ever savvier at scoping out the best deal. The report begins with an overview of the market, followed by chapters on average spending and back-to-school shopping behaviors. The last chapter focuses on the impact of inflation on the shopping season.
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Table of contents
Overview
6
- Premium Statistic School enrollment in public and private schools U.S. 1965-2031
- Premium Statistic Enrollment in public elementary and secondary schools U.S. 2022, by state
- Premium Statistic Leading consumer spending events by expected average spend in the U.S. 2025
- Premium Statistic Combined back-to-school and back-to-college spending in the U.S. 2007-2026
- Premium Statistic Back-to-school spending in the U.S. 2006-2026
- Premium Statistic Estimated total U.S. back to school expenditure by category 2026
Average spending
8
- Premium Statistic Average back-to-school spending per household in the U.S. 2026
- Premium Statistic United States: expected back-to-school spending of parents per child 2013-2025
- Basic Statistic Back-to-school budget in the United States in 2025, by category
- Basic Statistic Expected spending by U.S. parents on back-to-school items by category 2026
- Premium Statistic Breakdown of U.S. back-to-school expenditure by category 2025
- Basic Statistic Ways consumers make back-to-school shopping more affordable in the U.S. 2024-2025
- Premium Statistic Share of parents who think the cost of education is out of control in the U.S. 2025
- Premium Statistic Share of parents who think they have to buy too many back-to-school items U.S. 2025
Consumer behavior
8
- Basic Statistic Attitudes towards back-to-school shopping in the U.S. in 2025
- Premium Statistic United States: share of shoppers buying school supplies 2026, by category
- Basic Statistic Back-to-school spending influenced by children in the U.S 2025
- Premium Statistic Specific requests from kids for back-to-school shopping in the United States in 2025
- Premium Statistic Usage of social media to assist U.S. back-to-school shopping 2011-2025
- Premium Statistic U.S. parents who do not mind giving their kids pre-owned items for school 2025
- Premium Statistic U.S.: ways parents use social media for back-to-school shopping 2025, by generation
- Premium Statistic Payment methods for back-to-school shopping in the United States in 2024 and 2025
Shopping time period and locations
4
- Basic Statistic U.S. consumers who plan to do their back-to-school shopping sooner or later 2024
- Premium Statistic Share of U.S. consumers that started their back-to-class shopping by July 2019-2026
- Premium Statistic Back-to-school top shopping in the U.S.: anticipated shopping locations 2026
- Premium Statistic Leading stores parents will likely visit for back to school shopping in the U.S. 2024
Impact of inflation and tariffs
4
- Premium Statistic Impact of inflation on back-to-school shopping among consumers in the U.S. 2024
- Premium Statistic Impact of inflation on brand/product choice among U.S. back-to-school shoppers 2023
- Premium Statistic Impact of the state of the economy on back-to-school shopping in the U.S. 2022-2024
- Premium Statistic Ways in which back-to-school shoppers are reacting to tariffs in the U.S. 2025
FURTHER REPORTS
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