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Consumer behavior in the United States

Statistics report on consumer and shopping behavior in the United States

This report provides a broad statistical overview on the behavior, habits, and concerns of the average consumer in the United States. For context purposes, the first chapter outlines the country's current wages and changing prices for consumer goods. The second and third chapter cover general shopping behavior and spending habits, while chapters four, five, and six delve into online shopping, grocery shopping, and selected shopping events, respectively. The final two segments of the report examine trends, such as attitudes towards sustainability and consumers' response to tariffs on imported goods.

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Table of contents

Overview

7
  • Premium Statistic Total disposable personal income in the U.S. 2000-2024
  • Premium Statistic Per capita disposable personal income U.S. 2025, by state
  • Premium Statistic Annual inflation rate in the U.S. 1990-2025
  • Basic Statistic Monthly 12-month inflation rate in the U.S. 2021-2026
  • Premium Statistic Inflation compared to wage growth rate in the U.S. 2021-2026
  • Basic Statistic United States: monthly price change rate of non-food items July 2025
  • Basic Statistic United States: monthly price change of food items July 2025

Shopping behavior

7
  • Premium Forecast Interest in product categories in the U.S. 2025
  • Premium Forecast Most common offline purchases by type in the U.S. 2025
  • Premium Forecast Brand awareness by category in the U.S. 2025
  • Premium Statistic Impact of brand values & stance on social issues on consumer choice in the U.S. 2023
  • Premium Forecast Offline purchase channels in the United States 2024
  • Premium Forecast Sources of inspiration for new products in the U.S. 2025
  • Premium Statistic Social media usage for product search in the U.S. 2023, by age

Spending behavior

6
  • Basic Statistic U.S. household average expenditure 2010-2023
  • Premium Statistic Average household expenditures in the U.S. 2024, by generation
  • Basic Statistic Change in spending behavior among consumers in the United States 2023
  • Premium Statistic Average per month spending on impulse purchases in the United States 2020-2023
  • Basic Statistic Leading ways consumers planned to spend their tax return refund in the U.S. 2026
  • Premium Statistic Leading costs Gen Alpha parents are cutting in the United States 2023

Online shopping

5
  • Premium Statistic Consumers who mostly buy on impulse online or in-store in the U.S. 2023
  • Premium Statistic Customer preferences for e-commerce vs social commerce platforms in the U.S. 2023
  • Premium Statistic Customer reasons for purchasing items via social commerce platforms in the U.S. 2023
  • Premium Statistic Shoppers who believe AI is being used in online retail in the U.S. in 2024
  • Basic Statistic Leading reasons for abandonment during checkout in the U.S. 2025

Grocery shopping

7
  • Premium Statistic Locations consumers purchase groceries U.S. 2023
  • Premium Statistic Importance of factors when choosing stores for grocery shopping U.S. 2023
  • Premium Statistic Locations consumers purchase groceries by age U.S. 2023
  • Premium Statistic Attitudes of consumers towards grocery shopping in the U.S. 2023
  • Premium Statistic Favorite supermarket chains among consumers in the U.S. 2023
  • Basic Statistic Shoppers who noticed smaller packaging when buying at the grocery store U.S. 2022-25
  • Basic Statistic Grocery items Gen Z are purchasing less often due to rising prices U.S. 2024

Shopping during events

8
  • Premium Statistic Leading consumer spending events by expected average spend in the U.S. 2025
  • Premium Statistic Intention of U.S. consumers to shop in-store for Black Friday sales 2025
  • Premium Statistic Holiday gifts: what U.S. consumers plan to buy 2025
  • Basic Statistic Planned consumer purchases for Super Bowl 2013-2026
  • Premium Statistic Americans' planned spending on Halloween-related items by category 2024
  • Premium Statistic St. Patrick's Day purchasing plans of U.S. consumers 2026
  • Premium Statistic Mother's Day gift purchasing plans in the U.S. 2026
  • Premium Statistic Father's Day gift purchasing plans in the U.S. 2026

Attitudes towards sustainability

9
  • Premium Forecast Ethical/sustainable consumer in the U.S. 2023
  • Premium Forecast Willingness to spend more by product category in the U.S. 2023
  • Premium Statistic Environmentally friendly consumer behavior in the United States in 2025
  • Premium Forecast Attitudes towards sustainability in the U.S. 2023
  • Premium Forecast Drivers of sustainable food/beverage purchases in the U.S. 2023
  • Premium Forecast Drivers of sustainable beauty/personal care purchases in the U.S. 2023
  • Premium Forecast Drivers of sustainable fashion purchases in the U.S. 2023
  • Premium Statistic Top sources favored by consumers to learn about brands' sustainability U.S. 2023
  • Premium Statistic United States: consumer views on corporate sustainability communications 2023

Impact of tariffs

6
  • Premium Statistic U.S.: import value of agricultural products 2023, by leading country
  • Premium Statistic Public opinion on the impact of higher tariffs on prices in the U.S. 2024-2026
  • Basic Statistic Change in brand purchase due to price increase because of tariffs in the U.S. 2026
  • Basic Statistic U.S. approval for imposing 25 percent tariff on Mexican and Canadian goods 2025
  • Premium Statistic Reasons people over 55 are planning to spend less in the U.S. in 2025
  • Basic Statistic Impact of tariffs on price of domestic & imported agri-food products in the U.S. 2025
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