Back-to-college market
Statistics report on the back-to-college market in the U.S.
This report provides statistical information about the back-to-college market in the United States. With tuition costs rising yearly and recent waves of inflation, back-to-college consumers face several obstacles. The report begins with an overview, followed by a chapter on average expenditure, a chapter on total expenditure, a chapter on back-to-college shopping behavior, and lastly, a look at consumer attitudes towards college.
Report Details
Back-to-college market
Pages
43 Pages
Format
PPTX
,
PDF
Language
English
Released
2024
Access
Download from this page
Comprehensive data insights
Includes all relevant statistics
Compiled by our industry experts
Table of contents
Overview
8
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University enrollment in public and private institutions in the U.S. 1965-2031
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Most important factors influencing students' college decisions U.S. 2025
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College payment - how typical U.S. families pay for college, by contribution 2024
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Student borrowing - federal student loans taken out, by average amount 2011-2024
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Leading consumer spending events by expected average spend in the U.S. 2025
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Combined back-to-school and back-to-college spending in the U.S. 2007-2026
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Back-to-college spending in the U.S. 2009-2026
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Average back-to-college expenditure per household in the U.S. 2009-2026
Average expenditure by category
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Back-to-college electronics: amount U.S. consumers planned to spend 2007-2025
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Back-to-college clothing: amount U.S. consumers planned to spend 2007-2025
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Back-to-college shoes: amount U.S. consumers planned to spend 2007-2025
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Amount U.S. consumers planned to spend on back-to-college food 2017-2026
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Back-to-college furnishings: amount U.S. consumers planned to spend 2007-2025
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Back-to-college school supplies: amount U.S. consumers planned to spend 2007-2025
Total expenditure by category
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U.S. consumer planned expenditure on back-to-college electronics 2007-2026
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Back-to-college clothing: total expenditure by U.S. consumers 2007-2025
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Total planned expenditure on shoes by U.S. consumers for back-to-college 2007-2025
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U.S. planned expenditure on back-to-college food items 2009-2026
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U.S. planned expenditure on back-to-college dorm or apartment furnishings 2007-2025
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U.S. consumer planned expenditure on back-to-college school supplies 2007-2026
Consumer behavior
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Impact of the state of the economy on back-to-college shopping in the U.S. 2022-2024
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Back-to-college shopping in the U.S.: anticipated shopping location 2026
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How students planned to finance their back-to-college spending in the U.S. 2023
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Age groups back-to-school consumers are shopping for in the U.S. 2023
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What college students spent the most on in a typical month in the U.S. in 2023
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Items back-to-school/college shoppers bought for use in school in the U.S. 2023
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Expected total back-to-college spending of U.S. parents 2013-2022
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Share of U.S. back-to-college shoppers' spending by sales channel 2022
Attitudes towards college
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Belief that benefits of college exceed the cost in the United States 2024
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U.S. beliefs on whether college is a smart investment or a gamble 2023, by generation
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Gen Z teens on whether college is a smart investment U.S. 2023, by demographic
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Confidence about covering college costs 2023 in the U.S., by income
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Confidence about covering college costs in the U.S. 2024, by race
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Confidence about covering college costs in the U.S. 2024
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