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Share of fast moving consumer goods (FMCG) sales in the urban retail market in China from 2019 to 2025, by channel

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Sources

Release date

June 2026

Region

China

Survey time period

2019 to 2025

Supplementary notes

Percentages may not total 100 due to rounding.

Figures for the period from 2023 to 2024 have been updated by the source in the latest report.

Citation formats

Share of FMCG sales in urban retail market China 2019-2025, by channel

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 29, 2026

In 2025, sales via e-commerce and those via supermarkets contributed ** and ** percent respectively of all sales of FMCG in the urban retail market in China. Meanwhile, hypermarkets made up ** percent of the FMCG market.

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