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Retail in Germany

Statistics report about retail in Germany

This report contains a range of selected facts and statistics about retail in Germany. In addition to individual chapters outlining the development and structure of the industry, such as data on leading retailers, employee numbers and locations, it also features information on sales distribution channels and e-commerce. While "traditional" or physical retail is by no means dying out in Germany, e-commerce continues to transform the sector, most likely actually becoming "traditional" itself decade by decade.

Table of contents

Overview

6
  • Premium Statistic Retail spending in Europe in 2024, by country
  • Premium Statistic Share of retail in private consumer spending in Germany 2000-2024
  • Premium Statistic Retail trade revenue in Germany 2002-2024
  • Premium Statistic Sales volume of total retail trade in Germany 1955-2025
  • Premium Statistic Gross value added (GVA) in retail trade Germany 2018-2024
  • Premium Statistic Share of payment methods in retail in Germany 2005-2024

Economic situation

7
  • Basic Statistic ifo Business Climate balance for the trade sector in Germany 2023-2026
  • Premium Statistic HDE consumption barometer index in Germany from October 2023-July 2026
  • Premium Statistic Development of retail and consumer prices in Germany 2000-2025
  • Premium Statistic Weekly change in retail footfall in Germany 2024-2026
  • Premium Statistic Purchasing power per capita in Germany 2025, by federal state
  • Premium Statistic Retail purchasing power and revenue per inhabitant in Germany 2024, by federal state
  • Premium Statistic Main concerns of retailers in Germany 2025

Spending

5
  • Basic Statistic Monthly consumer spending per household in Germany 2023, by segment
  • Premium Statistic Distribution of private household consumer spending in Germany 1991-2025, by segment
  • Premium Statistic Consumer spending on food, beverages and tobacco in Germany 1991-2025
  • Premium Statistic Consumer spending on clothing and shoes in Germany 1991-2025
  • Premium Statistic Consumer spending on furniture and household appliances in Germany 1991-2025

Sales revenue

8
  • Premium Statistic Year-on-year retail revenue change in Germany 2002-2025
  • Premium Statistic Monthly retail sales revenue in Germany 2020-2024
  • Basic Statistic German retail sales growth 2024-2026
  • Basic Statistic Year-on-year retail sales revenue change in Germany 2026, by segment
  • Premium Statistic Revenue distribution in retail trade in Germany 2006-2024, by revenue size
  • Premium Statistic Revenues in retail trade in Germany 2024, by revenue groups
  • Premium Statistic Revenue per company in retail trade in Germany 2018-2023
  • Premium Statistic Revenue per employee in retail trade in Germany 2018-2023

Companies

5
  • Premium Statistic Number of retailers in Germany 2002-2024
  • Premium Statistic Number of retail companies in Germany 2024, by industry
  • Premium Statistic Number of retailers in Germany 2024, by revenue size
  • Premium Statistic Customer frequency development in the retail sector in Germany 2025
  • Premium Statistic Ranking of retail companies based on ad expenditure in Germany 2025

Employees

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  • Premium Statistic Number of employees in the retail sector in Germany 2004 to 2024
  • Premium Statistic Number of employees in the retail sector in Germany 2004-2024, by type of employment
  • Premium Statistic Full-time employees in the retail trade sector in Germany 2004-2024
  • Premium Statistic Part-time employees in the retail trade sector in Germany 2004-2024
  • Premium Statistic Number of marginally employed people in the retail trade sector in Germany 2004-2024
  • Premium Statistic Apprentices in training to become retail management assistants in Germany 2002-2024
  • Basic Statistic Average gross monthly earnings of full-time employees in Germany 2025, by sector

Distribution channels

5
  • Premium Statistic Retail revenue distribution in Germany 2000-2024, by sales channel
  • Premium Statistic Number of food retail outlets in Germany 2006-2024, by retailer type
  • Premium Statistic Number of shopping malls in Germany 1965-2025
  • Premium Statistic Sales floor space in retail trade in Germany 1970-2024
  • Premium Statistic Retail space of shopping centers in Germany 1965-2025

E-commerce

5
  • Premium Statistic Retail market share of mail-order and online retail in Germany 2000-2024
  • Premium Statistic E-commerce market volume in Germany 2006-2026
  • Premium Statistic Online retail revenue in Germany 2023-2025, by type of seller
  • Premium Statistic Online sales revenue share of multichannel retailers in Germany 2013-2025
  • Premium Forecast Revenues in e-commerce in Germany 2021-2030, by segment

Consumer behavior

8
  • Premium Forecast Sources of information about products in Germany 2025
  • Premium Forecast Sources of inspiration for new products in Germany 2025
  • Premium Forecast Brand awareness by category in Germany 2025
  • Premium Forecast Purchase intention by category in Germany 2025
  • Premium Statistic Expected spending on essentials in Germany 2026, by category
  • Premium Forecast Most common offline purchases by type in Germany 2025
  • Premium Forecast Most popular categories for online purchases in Germany 2025
  • Premium Forecast Most popular online shops in Germany 2025
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