Key insights
- Average retail e-commerce revenue per user
- USD

Detailed statistics
Revenue per user of e-commerce in Brazil 2017-2030
- Number of digital shoppers
- m

Detailed statistics
Online retail users in Brazil 2017-2030

Detailed statistics
Jobs generated from e-commerce in Brazil 2014-2025
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Current statistics on this topic
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Overview
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E-commerce revenue in Latin America 2025-2026, by country

E-commerce revenue in Latin America 2025-2026, by country
E-commerce sales revenue in selected countries in Latin America and the Caribbean in 2025 and 2026 (in million U.S. dollars)
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Forecast B2C e-commerce revenue in Brazil 2025-2030

Forecast B2C e-commerce revenue in Brazil 2025-2030
Forecast B2C retail e-commerce revenue in Brazil from 2025 to 2030 (in billion U.S. dollars)
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E-commerce presence in Brazilian retail 2023, by segment

E-commerce presence in Brazilian retail 2023, by segment
Share of leading retailers in Brazil with e-commerce presence in 2023, by segment
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Sales revenue in Brazil 2024, by type of retailer

Sales revenue in Brazil 2024, by type of retailer
Share of sales revenue of e-commerce stores in Brazil from 2023 to 2024, by type of retailer
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Leading online marketplaces in Brazil 2024, by GMV

Leading online marketplaces in Brazil 2024, by GMV
Leading online marketplaces in Brazil in 2024, by Gross Merchandise Value (in million U.S. dollars)
Pure players
8
- MercadoLivre revenue in Brazil 2015-2024
- Mercado Livre quarterly GMV growth in Brazil 2018-2026
- Mercado Livre quarterly items sold growth in Brazil 2018-2025
- MercadoLibre: investment value in Brazil 2020-2025
- Shopee Brazil key figures 2024
- Amazon Brazil key figures 2025
- Shein Brazil key figures 2024
- Shein brand profile in Brazil 2025
Pure players
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MercadoLivre revenue in Brazil 2015-2024

MercadoLivre revenue in Brazil 2015-2024
Net revenue generated by Mercado Livre in Brazil from 2015 to 2024 (in million U.S. dollars)
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Mercado Livre quarterly GMV growth in Brazil 2018-2026

Mercado Livre quarterly GMV growth in Brazil 2018-2026
Year-over-year GMV growth by MercadoLibre, Inc. in Brazil from 1st quarter 2018 to 1st quarter 2026 (in percentage)
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Mercado Livre quarterly items sold growth in Brazil 2018-2025

Mercado Livre quarterly items sold growth in Brazil 2018-2025
Year-over-year items sold growth by MercadoLibre, Inc. in Brazil from 1st quarter 2018 to 1st quarter 2025 (in percentage)
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MercadoLibre: investment value in Brazil 2020-2025

MercadoLibre: investment value in Brazil 2020-2025
Investment value of MercadoLibre, Inc. in Brazil from 2020 to 2025 (in billion U.S. dollars)
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Shopee Brazil key figures 2024

Shopee Brazil key figures 2024
Key figures on Shopee in Brazil as of 2024
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Amazon Brazil key figures 2025

Amazon Brazil key figures 2025
Key figures on Amazon in Brazil as of 2025
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Shein Brazil key figures 2024

Shein Brazil key figures 2024
Key figures on Shein in Brazil as of 2024
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Shein brand profile in Brazil 2025

Shein brand profile in Brazil 2025
Shein brand awareness, usage, popularity, loyalty, and buzz among fashion online shop users in Brazil in 2025
Omnichannel
10
- Magazine Luiza: e-commerce sales 2016-2024, by type
- Magazine Luiza: e-commerce as share of total sales 2016-2024
- Magazine Luiza: number of marketplace sellers 2017-2023
- Casas Bahia Group: quarterly online gross revenue 2019-2026
- Casas Bahia Group: quarterly online gross revenue share 2019-2026
- Casas Bahia Group: share of digital BNPL sales 2022-2026, by seller type
- Americanas S.A. GMV 2022-2023, by segment
- Americanas S.A.: quarterly online GMV 2019-2024, by channel
- Grupo Carrefour Brasil: quarterly online GMV 2019-2025
- Grupo Carrefour Brasil: quarterly online sales penetration 2019-2025
Omnichannel
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Magazine Luiza: e-commerce sales 2016-2024, by type

Magazine Luiza: e-commerce sales 2016-2024, by type
E-commerce sales value of Magazine Luiza from 2016 to 2024, by type (in million Brazilian reals)
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Magazine Luiza: e-commerce as share of total sales 2016-2024

Magazine Luiza: e-commerce as share of total sales 2016-2024
Online sales percentage of Magazine Luiza's total retail revenue from 2016 to 2024
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Magazine Luiza: number of marketplace sellers 2017-2023

Magazine Luiza: number of marketplace sellers 2017-2023
Number of sellers registered on Magazine Luiza's online marketplace from 2017 to 2023
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Casas Bahia Group: quarterly online gross revenue 2019-2026

Casas Bahia Group: quarterly online gross revenue 2019-2026
Gross online revenue of Casas Bahia Group from 1st quarter 2019 to 1st quarter 2026 (in million Brazilian reals)
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Casas Bahia Group: quarterly online gross revenue share 2019-2026

Casas Bahia Group: quarterly online gross revenue share 2019-2026
Share of gross revenue generated by the online segment of Casas Bahia Group from 1st quarter 2019 to 1st quarter 2026 (in percentage)
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Casas Bahia Group: share of digital BNPL sales 2022-2026, by seller type

Casas Bahia Group: share of digital BNPL sales 2022-2026, by seller type
Casas Bahia Group's share of digital buy now pay later sales from 2nd quarter 2020 to 1st quarter 2026, by seller type (in percentage)
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Americanas S.A. GMV 2022-2023, by segment

Americanas S.A. GMV 2022-2023, by segment
Americanas S.A. Gross Merchandise Volume in 2022 and 2023, by segment (in billion Brazilian reals)
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Americanas S.A.: quarterly online GMV 2019-2024, by channel

Americanas S.A.: quarterly online GMV 2019-2024, by channel
Americanas S.A. digital Gross Merchandise Volume in 3rd quarter 2023 and 3rd quarter 2024, by channel (in million Brazilian reals)
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Grupo Carrefour Brasil: quarterly online GMV 2019-2025

Grupo Carrefour Brasil: quarterly online GMV 2019-2025
Grupo Carrefour Brasil digital Gross Merchandise Volume from 2nd quarter 2019 to 1st quarter 2025 (in billion Brazilian reals)
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Grupo Carrefour Brasil: quarterly online sales penetration 2019-2025

Grupo Carrefour Brasil: quarterly online sales penetration 2019-2025
Grupo Carrefour Brasil digital sales penetration rate from 4th quarter 2023 to 1st quarter 2025 (in percentage)
Marketplace apps
9
- Monthly active users of Mercado Livre app in Brazil 2023-2025
- Monthly active users of Shopee app in Brazil 2023-2025
- Monthly active users of Amazon app in Brazil 2023-2025
- Monthly active users of Shein app in Brazil 2023-2025
- Monthly active users of Magazine Luiza app in Brazil 2023-2025
- Monthly active users of Casas Bahia app in Brazil 2023-2025
- Monthly active users of Americanas app in Brazil 2023-2025
- Monthly active users of Carrefour app in Brazil 2023-2025
- Monthly active users of AliExpress app in Brazil 2023-2025
Marketplace apps
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Monthly active users of Mercado Livre app in Brazil 2023-2025

Monthly active users of Mercado Livre app in Brazil 2023-2025
Monthly active users of Mercado Livre app in Brazil from January 2023 to February 2025
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Monthly active users of Shopee app in Brazil 2023-2025

Monthly active users of Shopee app in Brazil 2023-2025
Monthly active users of Shopee app in Brazil from January 2023 to June 2025
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Monthly active users of Amazon app in Brazil 2023-2025

Monthly active users of Amazon app in Brazil 2023-2025
Monthly active users of Amazon app in Brazil from January 2023 to February 2025
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Monthly active users of Shein app in Brazil 2023-2025

Monthly active users of Shein app in Brazil 2023-2025
Monthly active users of Shein app in Brazil from January 2023 to February 2025
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Monthly active users of Magazine Luiza app in Brazil 2023-2025

Monthly active users of Magazine Luiza app in Brazil 2023-2025
Monthly active users of Magazine Luiza app in Brazil from January 2023 to February 2025
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Monthly active users of Casas Bahia app in Brazil 2023-2025

Monthly active users of Casas Bahia app in Brazil 2023-2025
Monthly active users of Casas Bahia app in Brazil from January 2023 to June 2025
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Monthly active users of Americanas app in Brazil 2023-2025

Monthly active users of Americanas app in Brazil 2023-2025
Monthly active users of Americanas app in Brazil from January 2023 to February 2025
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Monthly active users of Carrefour app in Brazil 2023-2025

Monthly active users of Carrefour app in Brazil 2023-2025
Monthly active users of Carrefour app in Brazil from January 2023 to February 2025
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Monthly active users of AliExpress app in Brazil 2023-2025

Monthly active users of AliExpress app in Brazil 2023-2025
Monthly active users of AliExpress app in Brazil from January 2023 to February 2025
Consumer behavior
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Number of users in the e-commerce market Brazil 2019-2029

Number of users in the e-commerce market Brazil 2019-2029
Number of users in the e-commerce market for different segments Brazil from 2019 to 2029 (in million individuals)
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Share of shoppers buying from top e-commerce stores in Brazil 2026

Share of shoppers buying from top e-commerce stores in Brazil 2026
Share of online shoppers buying on selected e-commerce stores in Brazil in 2026
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Most popular m-commerce apps in Brazil 2024

Most popular m-commerce apps in Brazil 2024
Most used apps to make purchases via smartphone in Brazil in 2024
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E-commerce site visits on desktop devices in Brazil 2025, by traffic source

E-commerce site visits on desktop devices in Brazil 2025, by traffic source
Share of e-commerce site visits on desktop devices in Brazil in 2025, by traffic source
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