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Online marketplaces in Brazil

Statistics report about online marketplaces in Brazil

This report presents data and statistics on online marketplaces in Brazil. It begins with an overview of the e-commerce market in Mexico, followed by insights into the leading pure players and omnichannel marketplaces. The report also presents figures on the active users of the retailers' apps, with a final chapter dedicated to the consumer behavior on online marketplaces.

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Table of contents

Overview

5
  • Premium Forecast E-commerce revenue in Latin America 2025-2026, by country
  • Premium Forecast Forecast B2C e-commerce revenue in Brazil 2025-2030
  • Premium Statistic E-commerce presence in Brazilian retail 2023, by segment
  • Premium Statistic Sales revenue in Brazil 2024, by type of retailer
  • Premium Statistic Leading online marketplaces in Brazil 2024, by GMV

Pure players

8
  • Premium Statistic MercadoLivre revenue in Brazil 2015-2024
  • Basic Statistic Mercado Livre quarterly GMV growth in Brazil 2018-2026
  • Basic Statistic Mercado Livre quarterly items sold growth in Brazil 2018-2025
  • Premium Statistic MercadoLibre: investment value in Brazil 2020-2025
  • Premium Statistic Shopee Brazil key figures 2024
  • Premium Statistic Amazon Brazil key figures 2025
  • Premium Statistic Shein Brazil key figures 2024
  • Premium Forecast Shein brand profile in Brazil 2025

Omnichannel

10
  • Premium Statistic Magazine Luiza: e-commerce sales 2016-2024, by type
  • Premium Statistic Magazine Luiza: e-commerce as share of total sales 2016-2024
  • Premium Statistic Magazine Luiza: number of marketplace sellers 2017-2023
  • Premium Statistic Casas Bahia Group: quarterly online gross revenue 2019-2026
  • Premium Statistic Casas Bahia Group: quarterly online gross revenue share 2019-2026
  • Premium Statistic Casas Bahia Group: share of digital BNPL sales 2022-2026, by seller type
  • Premium Statistic Americanas S.A. GMV 2022-2023, by segment
  • Premium Statistic Americanas S.A.: quarterly online GMV 2019-2024, by channel
  • Premium Statistic Grupo Carrefour Brasil: quarterly online GMV 2019-2025
  • Premium Statistic Grupo Carrefour Brasil: quarterly online sales penetration 2019-2025

Marketplace apps

9
  • Premium Statistic Monthly active users of Mercado Livre app in Brazil 2023-2025
  • Premium Statistic Monthly active users of Shopee app in Brazil 2023-2025
  • Premium Statistic Monthly active users of Amazon app in Brazil 2023-2025
  • Premium Statistic Monthly active users of Shein app in Brazil 2023-2025
  • Premium Statistic Monthly active users of Magazine Luiza app in Brazil 2023-2025
  • Premium Statistic Monthly active users of Casas Bahia app in Brazil 2023-2025
  • Premium Statistic Monthly active users of Americanas app in Brazil 2023-2025
  • Premium Statistic Monthly active users of Carrefour app in Brazil 2023-2025
  • Premium Statistic Monthly active users of AliExpress app in Brazil 2023-2025

Consumer behavior

4
  • Premium Forecast Number of users in the e-commerce market Brazil 2019-2029
  • Premium Forecast Share of shoppers buying from top e-commerce stores in Brazil 2026
  • Premium Statistic Most popular m-commerce apps in Brazil 2024
  • Premium Statistic E-commerce site visits on desktop devices in Brazil 2025, by traffic source
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