ÌÇÐÄÆƽâ°æ

Exclusively online stores increased their revenue share in Brazil. The share of pure players revenue grew approximately **** percentage points in 2024 compared with the same year. More than ** percent of revenue from e-commerce companies in Brazil during 2024 was generated by pure players. Brick-and-click stores accounted for over a quarter of sales revenue. 

Brazil leads the way

In 2026, Brazil stood as the second largest e-commerce market among Latin American countries, holding over ** percent of the e-commerce market in the region. The Brazilian market was more than double the size of the Argentinian market. The e-commerce sales revenue of the country surpassed *** billion Brazilian reals in 2023, only behind self-service retail when compared with other retail channels.

What is next for e-commerce in Brazil?

According to a forecast, this is not the end of the e-commerce growth for the South American giant. The penetration rate of e-commerce in Brazil is about to reach ** percent and is expected to keep growing in the following years. By the year 2027, over *** million Brazilians are expected to be e-commerce users, with an average revenue per user of around *** U.S. dollars that year.