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Gen Z audio consumption in the United States

Statistics report on Gen Z audio consumption in the United States

This report has been compiled to give an overview of how Gen Z in the United States is consuming audio content. In detail, the report casts light on Gen Z's consumer behavior when it comes to music - including live music, podcasting and radio.

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Table of contents

Overview

6
  • Premium Statistic Monthly spending on selected media types n the U.S. 2024, by generation
  • Premium Statistic Leading paid entertainment subscriptions among U.S. consumers in 2024
  • Premium Statistic Daily media consumption hours in the U.S. 2024, by generation
  • Premium Statistic Media time share among Gen Z in the U.S. 2024, by type
  • Premium Statistic Popular online audio brands in the U.S. 2025, by age
  • Premium Statistic Audio listening time of Gen Z in the U.S. 2024, by platform

Music

4
  • Premium Statistic Favorite music genres for Gen Z in the U.S. in March 2023
  • Premium Statistic Ways to discover new music in the U.S. 2023, by generation
  • Premium Statistic Vinyl album buyers at independent stores in the U.S. in Q3 2024, by age
  • Premium Statistic Interest in AI-enhanced music in the U.S. in April 2024, by generation

Live music

6
  • Premium Statistic Music festival attendance in the U.S. 2023, by age group
  • Premium Statistic Frequency of attendance at favorite artist's concert in the U.S. 2023, by generation
  • Premium Statistic Frequency of travelling for a concert in the U.S. 2023, by generation
  • Premium Statistic Monthly spending on live music by Gen Z in the U.S. in Q2 2024
  • Premium Statistic Spending limit to see favorite artist's concert in the U.S. 2023, by generation
  • Premium Statistic Readiness to go into more debt for a concert in the U.S. 2023, by generation

Podcasts

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  • Premium Statistic Share of people who listen to podcasts monthly in the U.S. 2020-2026, by age group
  • Premium Statistic Frequency of podcast listening in the U.S. 2023, by generation
  • Premium Statistic Leading platforms for podcast consumption among U.S. children 2023
  • Premium Statistic Podcast consumption frequency among U.S. children 2023
  • Premium Statistic Frequent podcast consumption with parents among U.S. children 2023
  • Premium Statistic Leading ways of podcast discovery among U.S. children 2023
  • Premium Statistic Podcast discovery on socials by Gen Z listeners in the U.S. 2023, by platform
  • Premium Statistic Podcasts replacing other types of media in the U.S. 2023

Radio

4
  • Premium Statistic Radio reach in the U.S. in 2025, by age and gender
  • Premium Statistic Radio reach in the U.S. in 2025, by time of day, gender, and age
  • Premium Statistic Distribution of U.S. radio formats audience in 2025, by age
  • Premium Statistic Daily radio reach among young listeners in the U.S. 2023-2024
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