Key insights
- Share of Italian consumers who bought a product promoted by an influencer
- %

Detailed statistics
Consumers who bought a product/service promoted by influencers Italy 2023
- Product category in which Italian consumers pay the most attention to brands
- Smartphones

Detailed statistics
Brand awareness by category in Italy 2025
- Share of Italian consumers who buy luxury/premium shoes
- %

Detailed statistics
Importance of luxury/premium products by category in Italy 2025
贰诲颈迟辞谤鈥檚 Picks
贰诲颈迟辞谤鈥檚 Picks
Current statistics on this topic
Recommended statistics
Overview
7
- Sales volume of total retail trade in Italy 1990-2025
- Retail sales year-over-year change in Italy 2018-2024
- Retail trade sales monthly index in Italy 2017-2024
- Household expenditure in Italy 2021-2024, by category
- Saving rate of households in Italy 2016-2026
- Inflation rate in Italy 1956-2025
- Monthly consumer price index in Italy 1955-2025, by month
Overview
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Sales volume of total retail trade in Italy 1990-2025

Sales volume of total retail trade in Italy 1990-2025
Sales volume of total retail trade in Italy from 1990 to 2025 (in points)
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Retail sales year-over-year change in Italy 2018-2024

Retail sales year-over-year change in Italy 2018-2024
Retail sales year-on-year (YoY) change in Italy from September 2018 to August 2024
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Retail trade sales monthly index in Italy 2017-2024

Retail trade sales monthly index in Italy 2017-2024
Monthly index of retail trade sales value in Italy from September 2017 to September 2024
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Household expenditure in Italy 2021-2024, by category

Household expenditure in Italy 2021-2024, by category
Household expenditure in Italy from 2021 to 2024, by category (in million euros)
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Saving rate of households in Italy 2016-2026

Saving rate of households in Italy 2016-2026
Saving rate of households in Italy from 2016 to 2023, with forecasts until 2026
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Inflation rate in Italy 1956-2025

Inflation rate in Italy 1956-2025
Inflation rate in Italy from 1956 to 2025
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Monthly consumer price index in Italy 1955-2025, by month

Monthly consumer price index in Italy 1955-2025, by month
Monthly consumer price index in Italy from Jan 1955 to Dec 2025 (in points)
Shopping behavior
6
- Consumers changing their behavior to trade down in Italy 2024, by generation
- Consumers changing their behavior to trade down in Italy 2024, by income level
- Sources of inspiration for new products in Italy 2025
- Consumers who bought a product/service promoted by influencers Italy 2023
- Consumer attitude towards "Made in Italy" products in Italy 2023
- Drivers of customer loyalty in Italy 2023
Shopping behavior
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Consumers changing their behavior to trade down in Italy 2024, by generation

Consumers changing their behavior to trade down in Italy 2024, by generation
Share of consumers changing their shopping behavior to trade down in Italy as of November 2024, by generation
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Consumers changing their behavior to trade down in Italy 2024, by income level

Consumers changing their behavior to trade down in Italy 2024, by income level
Share of consumers changing their shopping behavior to trade down in Italy in 2024, by income level
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Sources of inspiration for new products in Italy 2025

Sources of inspiration for new products in Italy 2025
Sources of inspiration for new products in Italy as of September 2025
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Consumers who bought a product/service promoted by influencers Italy 2023

Consumers who bought a product/service promoted by influencers Italy 2023
Share of consumers who bought a product or service promoted by an influencer in Italy as of October 2023
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Consumer attitude towards "Made in Italy" products in Italy 2023

Consumer attitude towards "Made in Italy" products in Italy 2023
Consumer attitude towards "Made in Italy" products in Italy in 2023
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Drivers of customer loyalty in Italy 2023

Drivers of customer loyalty in Italy 2023
Leading brand loyalty drivers among consumers in Italy in 3rd quarter 2023
Product categories
7
- Most common offline purchases by type in Italy 2025
- Purchase intention by category in Italy 2025
- Interest in product categories in Italy 2025
- Brand awareness by category in Italy 2025
- Most common second-hand purchases by category in Italy 2025
- Importance of low-priced products by category in Italy 2025
- Importance of luxury/premium products by category in Italy 2025
Product categories
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Most common offline purchases by type in Italy 2025

Most common offline purchases by type in Italy 2025
Most common offline purchases by type in Italy as of September 2025
-
Purchase intention by category in Italy 2025

Purchase intention by category in Italy 2025
Purchase intention by category in Italy as of September 2025
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Interest in product categories in Italy 2025

Interest in product categories in Italy 2025
Interest in product categories in Italy as of September 2025
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Brand awareness by category in Italy 2025

Brand awareness by category in Italy 2025
Brand awareness by category in Italy as of September 2025
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Most common second-hand purchases by category in Italy 2025

Most common second-hand purchases by category in Italy 2025
Most common second-hand purchases by category in Italy as of September 2025
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Importance of low-priced products by category in Italy 2025

Importance of low-priced products by category in Italy 2025
Importance of low-priced products by category in Italy as of September 2025
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Importance of luxury/premium products by category in Italy 2025

Importance of luxury/premium products by category in Italy 2025
Importance of luxury/premium products by category in Italy as of September 2025
Grocery shopping
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Italy: frequency of grocery shopping Italy 2024

Italy: frequency of grocery shopping Italy 2024
Share of consumers purchasing food and beverages in Italy in 2024, by frequency
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Italy: frequency of grocery shopping by gender in Italy 2024

Italy: frequency of grocery shopping by gender in Italy 2024
Frequency of consumers purchasing food and beverages in Italy in 2024, by gender
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Italy: frequency of grocery shopping by age in Italy 2024

Italy: frequency of grocery shopping by age in Italy 2024
Frequency of consumers purchasing food and beverages in Italy in 2024, by age
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Consumers shopping for groceries by store type in Italy 2023

Consumers shopping for groceries by store type in Italy 2023
Share of individuals shopping for groceries in Italy in 2023, by store format
Online shopping
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Attitudes towards online shopping in Italy 2025

Attitudes towards online shopping in Italy 2025
Attitudes towards online shopping in Italy as of September 2025
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Most returned online purchases by category in Italy 2025

Most returned online purchases by category in Italy 2025
Most returned online purchases by category in Italy as of September 2025
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Most popular online shops in Italy 2025

Most popular online shops in Italy 2025
Most popular online shops in Italy as of September 2025
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Most popular categories for online purchases in Italy 2025

Most popular categories for online purchases in Italy 2025
Most popular categories for online purchases in Italy as of September 2025
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Most common online purchases by device in Italy 2022

Most common online purchases by device in Italy 2022
Most common online purchases by device in Italy in 2022
Holiday shopping
5
- Most popular gifts during the holiday season in Italy 2025
- Favorite shopping channels for Christmas shopping in Italy 2024
- Spending cutback intentions on holiday season in Italy 2022-2023
- Share of Italian people who are going to purchase Christmas gifts 2010-2024
- Shopping intentions during Black Friday in Italy 2023, by channel
Holiday shopping
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Most popular gifts during the holiday season in Italy 2025

Most popular gifts during the holiday season in Italy 2025
Most popular product categories for Christmas gifts in Italy in 2025
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Favorite shopping channels for Christmas shopping in Italy 2024

Favorite shopping channels for Christmas shopping in Italy 2024
Favorite shopping channels for Christmas shopping in Italy in 2024
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Spending cutback intentions on holiday season in Italy 2022-2023

Spending cutback intentions on holiday season in Italy 2022-2023
Consumers who intend to cut back on spending during holiday season in Italy in 2022 and 2023
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Share of Italian people who are going to purchase Christmas gifts 2010-2024

Share of Italian people who are going to purchase Christmas gifts 2010-2024
Share of Italian people who are going to purchase Christmas gifts from 2010 to 2024
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Shopping intentions during Black Friday in Italy 2023, by channel

Shopping intentions during Black Friday in Italy 2023, by channel
How are you going to shop during the Black Friday sales?
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