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Brand awareness by category in Italy as of September 2025

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Source

Number of respondents

13,451 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "In which of these categories do you pay particular attention to brands?"

If you need more information, you can have a look at the Consumer ÌÇÐÄÆƽâ°æ Methodology.

Citation formats

Brand awareness by category in Italy 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 25, 2025
** percent of Italian respondents answer our survey on "Brand awareness by category" with ***. The survey was conducted in 2025, among 13,451 consumers.
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Overview

7

Shopping behavior

6

Product categories

7

Grocery shopping

4

Online shopping

5

Holiday shopping

5

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