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Consumer behavior in Italy
Statistics report on consumer behavior in Italy
This report presents statistical data on consumer behavior in Italy. The first chapter is an overview including retail trade sales and inflation data, and it is followed by statistics on shopping behavior and product shopping; as well as grocery, online, and holiday shopping.
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Table of contents
Overview
7
- Premium Statistic Sales volume of total retail trade in Italy 1990-2025
- Premium Statistic Retail sales year-over-year change in Italy 2018-2024
- Premium Statistic Retail trade sales monthly index in Italy 2017-2024
- Premium Statistic Household expenditure in Italy 2021-2024, by category
- Basic Statistic Saving rate of households in Italy 2016-2026
- Basic Statistic Inflation rate in Italy 1956-2025
- Basic Statistic Monthly consumer price index in Italy 1955-2025, by month
Shopping behavior
6
- Premium Statistic Consumers changing their behavior to trade down in Italy 2024, by generation
- Premium Statistic Consumers changing their behavior to trade down in Italy 2024, by income level
- Premium Forecast Sources of inspiration for new products in Italy 2025
- Premium Statistic Consumers who bought a product/service promoted by influencers Italy 2023
- Premium Statistic Consumer attitude towards "Made in Italy" products in Italy 2023
- Premium Statistic Drivers of customer loyalty in Italy 2023
Product categories
7
- Premium Forecast Most common offline purchases by type in Italy 2025
- Premium Forecast Purchase intention by category in Italy 2025
- Premium Forecast Interest in product categories in Italy 2025
- Premium Forecast Brand awareness by category in Italy 2025
- Premium Forecast Most common second-hand purchases by category in Italy 2025
- Premium Forecast Importance of low-priced products by category in Italy 2025
- Premium Forecast Importance of luxury/premium products by category in Italy 2025
Grocery shopping
4
- Premium Statistic Italy: frequency of grocery shopping Italy 2024
- Premium Statistic Italy: frequency of grocery shopping by gender in Italy 2024
- Premium Statistic Italy: frequency of grocery shopping by age in Italy 2024
- Basic Statistic Consumers shopping for groceries by store type in Italy 2023
Online shopping
5
- Premium Forecast Attitudes towards online shopping in Italy 2025
- Premium Forecast Most returned online purchases by category in Italy 2025
- Premium Forecast Most popular online shops in Italy 2025
- Premium Forecast Most popular categories for online purchases in Italy 2025
- Premium Forecast Most common online purchases by device in Italy 2022
Holiday shopping
5
- Premium Statistic Most popular gifts during the holiday season in Italy 2025
- Premium Statistic Favorite shopping channels for Christmas shopping in Italy 2024
- Premium Statistic Spending cutback intentions on holiday season in Italy 2022-2023
- Premium Statistic Share of Italian people who are going to purchase Christmas gifts 2010-2024
- Premium Statistic Shopping intentions during Black Friday in Italy 2023, by channel
FURTHER REPORTS
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