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Purchase intention by category in Italy as of September 2025

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Source

Number of respondents

3,115 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which of these items are you planning to buy in the next 12 months, online or in store?"

If you need more information, you can have a look at the Consumer ÌÇÐÄÆƽâ°æ Methodology.

Citation formats

Purchase intention by category in Italy 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 25, 2025
*** and ** are the top two answers among Italian consumers in our survey on the subject of "Purchase intention by category".
The survey was conducted online among 3,115 respondents in Italy, in 2025.
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Overview

7

Shopping behavior

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Product categories

7

Grocery shopping

4

Online shopping

5

Holiday shopping

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