Share of consumers subscribing to at least one streaming service through a price promotion with cell phone carriers in the United States as of August 2023, by generation
Characteristic
Share of respondents
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According to a 2023 survey, the youngest demographic groups, Gen Z and millennials, rely more on video streaming's price promotions than the older generations in the U.S. Around ** Gen Z consumers subscribed to streaming offers through a price promotion with their telecommunications provider. By contrast, the share of baby boomers having such a bundle amounted to ** percent.
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KPMG US. (November 15, 2023). Share of consumers subscribing to at least one streaming service through a price promotion with cell phone carriers in the United States as of August 2023, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1450969/price-promotion-video-streaming-users-us/
KPMG US. "Share of consumers subscribing to at least one streaming service through a price promotion with cell phone carriers in the United States as of August 2023, by generation." Chart. November 15, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1450969/price-promotion-video-streaming-users-us/
KPMG US. (2023). Share of consumers subscribing to at least one streaming service through a price promotion with cell phone carriers in the United States as of August 2023, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1450969/price-promotion-video-streaming-users-us/
KPMG US. "Share of Consumers Subscribing to at Least One Streaming Service through a Price Promotion with Cell Phone Carriers in The United States as of August 2023, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Nov 2023, /statistics/1450969/price-promotion-video-streaming-users-us/
KPMG US, Share of consumers subscribing to at least one streaming service through a price promotion with cell phone carriers in the United States as of August 2023, by generation ÌÇÐÄÆƽâ°æ, /statistics/1450969/price-promotion-video-streaming-users-us/ (last visited July 22, 2026)
Share of consumers subscribing to at least one streaming service through a price promotion with cell phone carriers in the United States as of August 2023, by generation [Graph], KPMG US, November 15, 2023. [Online]. Available: /statistics/1450969/price-promotion-video-streaming-users-us/
