EU-27: meat substitutes per-capita consumption 2018-2029| ��ƽ��

Per-capita consumption of meat substitutes in the European Union (EU-27) from 2018 to 2029 (in kilograms)

Characteristic	Per capita consumption in kilogram
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Supplementary notes

Data provided by ��ƽ�� Market ��ƽ�� are estimates.

The Meat segment includes fresh meat, processed meat and meat substitutes. The Fresh Meat segment covers beef, veal, pork, poultry, mutton, goat, and other fresh meat. The Processed Meat segment contains ham, bacon, sausages, cold cuts, and roasted meat. The Meat Substitutes segment includes plant-based meat and vegetarian meat. Meats are among the top product groups in the Food market in terms of sales and revenue. Yet due to growing health consciousness and the desire for meat alternatives among consumers, the demand for meat has slowed, as reflected by sales figures in some countries.

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Per capita consumption of meat substitutes in the European Union (EU-27) was estimated at *** kilograms in 2024. It is forecast to increase to *** kilograms per person by 2028.

The market of meat substitute products in Europe

Meat substitutes refer to non-animal food products, eaten as a replacement for meat. Such products often aim to look, taste, smell, and feel similar to a specific type of meat.

The European meat substitute market is continuously growing. With double-digit revenue growth across the Union forecast for multiple years to come. Overall revenue numbers of the European plant-based meat market are estimated at **** billion euros. Putting this in perspective are the consumption habits of European consumers. Among 18 categories of groceries, which Europeans eat regularly, meat substitutes rank last. They regularly reach only ** percent of consumers, while meat and sausages are regularly consumed by 6* percent of them.

Consumption of meat and meat substitutes in Germany

Since 2018, there has been continuous growth in the per capita sales volume of meat substitutes in Germany. This trend is expected to continue in the following years. By 2028, the per capita sales volume is forecast to have increased by more than sevenfold to about **** kg, as compared to **** kg in 2018. Notable, the same period has experienced a decrease in the per capita consumption of meat in Germany, for both human consumption as well as for non-human consumption, such as animal feed, industrial use, and loss. Nonetheless, Germans still consume around ** kilograms of meat per person annually. The most commonly consumed type of meat among Germans is pork, which makes up more than half of the total consumption.