EU-27: meat substitutes market revenue 2018-2030| ��ƽ��

Revenue of the meat substitutes market in the European Union (EU-27) from 2018 to 2030 (in billion U.S. dollars)

Characteristic	Revenue in billion US dollars
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Data provided by ��ƽ�� Market ��ƽ�� are estimates.

The Meat segment includes fresh meat, processed meat and meat substitutes. The Fresh Meat segment covers beef, veal, pork, poultry, mutton, goat, and other fresh meat. The Processed Meat segment contains ham, bacon, sausages, cold cuts, and roasted meat. The Meat Substitutes segment includes plant-based meat and vegetarian meat. Meats are among the top product groups in the Food market in terms of sales and revenue. Yet due to growing health consciousness and the desire for meat alternatives among consumers, the demand for meat has slowed, as reflected by sales figures in some countries.

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In 2025, the market revenue generated by meat substitutes in the European Union (EU-27) amounted to an estimated **** billion U.S. dollars. By 2028, this amount is forecast to be over three billion U.S. dollars.

Meat substitutes in Europe

Meat substitute products, based on vegetarian or vegan ingredients, are becoming more and more popular among Europeans. In a recent survey regarding the consumption frequency of meat alternatives in selected European countries, almost **** of the participants stated that they consume plant-based beef times a week or more often. The biggest markets for plant-based meat substitutes among European countries are Germany and the United Kingdom, with sales of approximately *** million and *** million euros, respectively. A large amount of the sales of plant-based meat substitutes in Europe are generated in those two countries. The Netherlands has the highest spending on plant-based meat substitutes per capita among European countries.

Consumption of plant-based products in Italy

The most commonly consumed plant-based food products in Italy are Burgers, cutlets, meatballs, and nuggets. Soy, rice, oat, almond, and coconut beverages are also among the more popular vegetarian options. The share of vegetarians in Italy is approximately *** percent. Nonetheless, plant-based food products are not exclusively consumed by those who follow a non-meat-eating diet. Plant-based products are often consumed by people who wish to reduce their meat intake or simply want to try something new. The most common reason for choosing plant-based products in Italy is health-related. Furthermore, liking the taste or appreciating the convenience of plant-based products are also popular motivations for choosing such products.