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Broadcaster video-on-demand in the United Kingdom - statistics & facts

While the consumption of traditional TV declined in recent years in the UK, broadcasters’ online platforms increased in popularity among consumers, content owners, and advertisers, albeit not enough to offset the revenue and viewer losses of linear channels. The average daily viewing time of BVOD content grew from 2021 to 2022, while other forms of viewing, such as subscription-based services and live TV dropped. A forecast even shows that BVOD will likely outpace SVOD in terms of viewership in 2023.
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Published by Julia Stoll, Dec 17, 2025

Key insights

  • Number of BVOD viewers in the UK
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  • Average time per day spent watching BVOD in the UK
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Current statistics on this topic

Video Streaming

Number of BVOD and SVOD viewers in the UK 2021-2027

Video Streaming

Daily viewing time of BVOD in the UK 2017-2025

Video Streaming

Genre of content of selected BVOD services in the UK 2025

Recommended statistics

Overview

5

Overview

Platforms

4

Platforms

Content

5

Content

Consumer behavior

4

Consumer behavior

Advertising

4

Advertising

Further reports

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Online TV in the United States
Online TV in the United States
Video streaming in Europe
Video streaming in Europe
Video streaming in the Netherlands
Video streaming in the Netherlands
Video-on-demand in Italy
Video-on-demand in Italy
Broadcaster video-on-demand in Europe
Broadcaster video-on-demand in Europe
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