Daniel Slotta
Research expert covering Greater China
Internet usage in Spain - statistics & facts
With the seventh-largest internet audience in Europe, Spain has a long-established online presence, amassing over 42.5 million users in 2023. With over 90 percent of its population provided with accessible and affordable internet services, the country’s online market offers a highly engaging and profitable outlook for users and digital platforms. Sectors like social media and e-commerce flourish, reinforced by Spain’s heated influencer market, generating billion-dollar profits from advertising and social commerce activities. Nonetheless, the success of the intersection between social and shopping platforms is proof of the country’s position as one of the most desirable and lucrative Spanish-speaking internet markets globally.
