Heated tobacco products - statistics & facts
The tobacco industry is evolving. This historically traditional market has thrived on cigarette, cigar, and loose-leaf tobacco sales for centuries, but cigarette consumption is dropping and anti-smoking regulations are becoming stricter everywhere. As a result, the industry is looking for ways to innovate and keep up with current taste trends. This innovation drive has led to the introduction and success of electronic cigarettes, but now there is an even newer smoking alternative: heated tobacco products (HTP). Also known as heat-not-burn, heated tobacco products heat specially-designed tobacco sticks in order to provide a smokeless ‘smoking’ experience.
