In fiscal year 2025, the sales volume of heat-not-burn tobacco in Japan amounted to **** billion sticks, continuing the upward trend of the previous years. Heated tobacco products are growing popular as an alternative to rolled cigarettes in Japan, being partially exempted from stricter smoking bans in public places.
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Tobacco Institute of Japan. (May 29, 2026). Sales volume of heat-not-burn tobacco products in Japan from fiscal year 2020 to 2025 (in billion sticks) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1250192/japan-sales-volume-heated-tobacco/
Tobacco Institute of Japan. "Sales volume of heat-not-burn tobacco products in Japan from fiscal year 2020 to 2025 (in billion sticks)." Chart. May 29, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1250192/japan-sales-volume-heated-tobacco/
Tobacco Institute of Japan. (2026). Sales volume of heat-not-burn tobacco products in Japan from fiscal year 2020 to 2025 (in billion sticks). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1250192/japan-sales-volume-heated-tobacco/
Tobacco Institute of Japan. "Sales Volume of Heat-not-burn Tobacco Products in Japan from Fiscal Year 2020 to 2025 (in Billion Sticks)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 29 May 2026, /statistics/1250192/japan-sales-volume-heated-tobacco/
Tobacco Institute of Japan, Sales volume of heat-not-burn tobacco products in Japan from fiscal year 2020 to 2025 (in billion sticks) ÌÇÐÄÆƽâ°æ, /statistics/1250192/japan-sales-volume-heated-tobacco/ (last visited July 30, 2026)
Sales volume of heat-not-burn tobacco products in Japan from fiscal year 2020 to 2025 (in billion sticks) [Graph], Tobacco Institute of Japan, May 29, 2026. [Online]. Available: /statistics/1250192/japan-sales-volume-heated-tobacco/
