Philip Morris International's smoke-free products enjoyed significant revenue increases in recent years. PMI's smoke-free products include e-cigarettes, tobacco heating devices, vape pens, modern oral products, and more. IQOS is the main brand within these categories. Together, these products brought in over ** billion U.S. dollars of revenue in 2023.
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Philip Morris. (March 11, 2024). Global revenue of Philip Morris International's IQOS and other smoke-free products from 2019 to 2023 (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1334471/reduced-risk-products-pmi-revenue/
Philip Morris. "Global revenue of Philip Morris International's IQOS and other smoke-free products from 2019 to 2023 (in million U.S. dollars)." Chart. March 11, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1334471/reduced-risk-products-pmi-revenue/
Philip Morris. (2024). Global revenue of Philip Morris International's IQOS and other smoke-free products from 2019 to 2023 (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1334471/reduced-risk-products-pmi-revenue/
Philip Morris. "Global Revenue of Philip Morris International's Iqos and Other Smoke-free Products from 2019 to 2023 (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Mar 2024, /statistics/1334471/reduced-risk-products-pmi-revenue/
Philip Morris, Global revenue of Philip Morris International's IQOS and other smoke-free products from 2019 to 2023 (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1334471/reduced-risk-products-pmi-revenue/ (last visited July 25, 2026)
Global revenue of Philip Morris International's IQOS and other smoke-free products from 2019 to 2023 (in million U.S. dollars) [Graph], Philip Morris, March 11, 2024. [Online]. Available: /statistics/1334471/reduced-risk-products-pmi-revenue/
