Key insights
- E-cigarette market revenue Europe
- bn USD

Detailed statistics
Revenue of the e-cigarettes industry in Europe 2018-2030
- E-cigarette market revenue United Kingdom
- bn USD

Detailed statistics
Revenue of the e-cigarettes industry in the United Kingdom 2018-2030
- Annual revenue growth of e-cigarette market in the UK
- %

Detailed statistics
Revenue growth of e-cigarettes in the United Kingdom 2019-2030
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Current statistics on this topic
Recommended statistics
Overview
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Revenue of the e-cigarettes industry worldwide 2018-2030

Revenue of the e-cigarettes industry worldwide 2018-2030
Revenue of the e-cigarettes industry worldwide from 2018 to 2030 (in billion U.S. dollars)
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ARPU in the e-cigarettes segment worldwide 2018-2030

ARPU in the e-cigarettes segment worldwide 2018-2030
ARPU in the e-cigarettes segment worldwide from 2018 to 2030 (in U.S. dollars)
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E-cigarette market breakdown worldwide 2022, by brand

E-cigarette market breakdown worldwide 2022, by brand
Distribution of the e-cigarette market worldwide in 2022, by brand
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E-cigarette smokers in selected countries worldwide 2024

E-cigarette smokers in selected countries worldwide 2024
Share of e-cigarette smokers in 56 countries & territories worldwide, as of February 2024
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Revenue of the e-cigarettes industry in Europe 2018-2030

Revenue of the e-cigarettes industry in Europe 2018-2030
Revenue of the e-cigarettes industry in Europe from 2018 to 2030 (in billion U.S. dollars)
Key figures
5
- Revenue of the e-cigarettes industry in the United Kingdom 2018-2030
- Revenue growth of e-cigarettes in the United Kingdom 2019-2030
- ARPU in the e-cigarettes segment in the United Kingdom 2018-2030
- Most used tobacco product in the UK 2024
- Share of population using vaping products in the United Kingdom 2014-2023
Key figures
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Revenue of the e-cigarettes industry in the United Kingdom 2018-2030

Revenue of the e-cigarettes industry in the United Kingdom 2018-2030
Revenue of the e-cigarettes industry in the United Kingdom from 2018 to 2030 (in billion U.S. dollars)
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Revenue growth of e-cigarettes in the United Kingdom 2019-2030

Revenue growth of e-cigarettes in the United Kingdom 2019-2030
Revenue growth of e-cigarettes in the United Kingdom from 2019 to 2030
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ARPU in the e-cigarettes segment in the United Kingdom 2018-2030

ARPU in the e-cigarettes segment in the United Kingdom 2018-2030
ARPU in the e-cigarettes segment in the United Kingdom from 2018 to 2030 (in U.S. dollars)
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Most used tobacco product in the UK 2024

Most used tobacco product in the UK 2024
Most used tobacco product in the UK as of December 2024
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Share of population using vaping products in the United Kingdom 2014-2023

Share of population using vaping products in the United Kingdom 2014-2023
Share of population using vaping products in the United Kingdom from 2014 to 2023
Brands
6
- Leading e-cigarette brands in c-stores in the UK in 2025
- E-cigarette brands in the United Kingdom 2024, by number of users
- JUUL funding 2015-2023
- New categories revenue of British American Tobacco 2019-2025
- Philip Morris International's smoke-free products revenue 2019-2023
- Global revenue of Imperial Brands' NGP segment 2021-2024
Brands
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Leading e-cigarette brands in c-stores in the UK in 2025

Leading e-cigarette brands in c-stores in the UK in 2025
Sales of the leading e-cigarette brands in convenience stores in the United Kingdom (UK) in 2025 (in million GBP)
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E-cigarette brands in the United Kingdom 2024, by number of users

E-cigarette brands in the United Kingdom 2024, by number of users
E-cigarette brands in the United Kingdom in 2024, by number of users (in 1,000s)
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JUUL funding 2015-2023

JUUL funding 2015-2023
Money raised through funding rounds by Juul Labs from 2015 to 2023 (in million U.S. dollars)
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New categories revenue of British American Tobacco 2019-2025

New categories revenue of British American Tobacco 2019-2025
Revenue of British American Tobacco's Vuse, glo, and velo brands from 2019 to 2025 (in million U.S. dollars)
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Philip Morris International's smoke-free products revenue 2019-2023

Philip Morris International's smoke-free products revenue 2019-2023
Global revenue of Philip Morris International's IQOS and other smoke-free products from 2019 to 2023 (in million U.S. dollars)
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Global revenue of Imperial Brands' NGP segment 2021-2024

Global revenue of Imperial Brands' NGP segment 2021-2024
Revenue of Imperial Brands' blu, Pulze, and other NGPs from 2021 to 2024 (in million British pounds)
Consumer behavior
6
- E-cigarette use among adult smokers in Great Britain 2015-2026
- Great Britain: Use of vapes among young people 2013-2025
- Great Britain: Use of vapes among young people 2025, by age
- Great Britain: Perception of harm of e-cigarettes among young people 2013-2025
- E-cigarette smoking status in Scotland 2022, by age
- Northern Ireland: e-cigarettes smoking prevalence in 2023/24, by region
Consumer behavior
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E-cigarette use among adult smokers in Great Britain 2015-2026

E-cigarette use among adult smokers in Great Britain 2015-2026
Use of e-cigarettes among adult smokers in Great Britain from 2015 to 2026
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Great Britain: Use of vapes among young people 2013-2025

Great Britain: Use of vapes among young people 2013-2025
Use of vapes among young people in Great Britain from 2013 to 2025
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Great Britain: Use of vapes among young people 2025, by age

Great Britain: Use of vapes among young people 2025, by age
Current use of vapes among young people in Great Britain in 2025, by age
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Great Britain: Perception of harm of e-cigarettes among young people 2013-2025

Great Britain: Perception of harm of e-cigarettes among young people 2013-2025
Perceptions of the harm of e-cigarettes compared to cigarettes among young people in Great Britain from 2013 to 2025
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E-cigarette smoking status in Scotland 2022, by age

E-cigarette smoking status in Scotland 2022, by age
E-cigarette smoking status of individuals in Scotland in 2022, by age
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Northern Ireland: e-cigarettes smoking prevalence in 2023/24, by region

Northern Ireland: e-cigarettes smoking prevalence in 2023/24, by region
E-cigarettes smoking prevalence in Northern Ireland in 2023/24, by region
Smoking in the UK
5
- Prevalence of smoking in the United Kingdom 2000-2050
- Share of population by country that were current smokers in the UK 2022
- Share of population by gender that were current smokers in the UK 2011-2022
- Share of population that were current smokers in the UK 2024, by age
- Cigarettes smoked per day in the UK 2023
Smoking in the UK
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Prevalence of smoking in the United Kingdom 2000-2050

Prevalence of smoking in the United Kingdom 2000-2050
Prevalence of smoking in the United Kingdom from 2000 to 2050
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Share of population by country that were current smokers in the UK 2022

Share of population by country that were current smokers in the UK 2022
Share of the population that were current smokers in the United Kingdom 2022, by country
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Share of population by gender that were current smokers in the UK 2011-2022

Share of population by gender that were current smokers in the UK 2011-2022
Share of the population that were current smokers in the United Kingdom from 2011 to 2022, by gender
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Share of population that were current smokers in the UK 2024, by age

Share of population that were current smokers in the UK 2024, by age
Share of the population that were current smokers in the United Kingdom in 2024, by age
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Cigarettes smoked per day in the UK 2023

Cigarettes smoked per day in the UK 2023
Cigarettes smoked per day in the UK as of December 2023
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