As revealed by a panel survey on tobacco consumption conducted between July and August 2025 by , Ploom X Advanced was the most popular heated tobacco product in Japan, with more than ** percent of respondents using the battery-powered tobacco product. IQOS Iluma was the second most used cigarette alternative with a share of **** percent of respondents.
As e-cigarettes are considered medicinal products in Japan, with their sales restricted, heated tobacco products emerged as a popular cigarette alternative.
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Rakuten Insight. (September 12, 2025). Leading heated tobacco products in Japan as of August 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1342646/japan-heated-tobacco-products/
Rakuten Insight. "Leading heated tobacco products in Japan as of August 2025." Chart. September 12, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1342646/japan-heated-tobacco-products/
Rakuten Insight. (2025). Leading heated tobacco products in Japan as of August 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1342646/japan-heated-tobacco-products/
Rakuten Insight. "Leading Heated Tobacco Products in Japan as of August 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Sep 2025, /statistics/1342646/japan-heated-tobacco-products/
Rakuten Insight, Leading heated tobacco products in Japan as of August 2025 ÌÇÐÄÆƽâ°æ, /statistics/1342646/japan-heated-tobacco-products/ (last visited July 28, 2026)
Leading heated tobacco products in Japan as of August 2025 [Graph], Rakuten Insight, September 12, 2025. [Online]. Available: /statistics/1342646/japan-heated-tobacco-products/
