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Quarterly sales volume of heat-not-burn tobacco in Japan from fiscal year 2020 to 2025 (in billion sticks)

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Source

Release date

May 2026

Region

Japan

Survey time period

fiscal years 2020 to 2025; the Japanese fiscal year runs from April 1 of the stated year to March 31 of the following year

Supplementary notes

Data prior to fiscal year 2023 were taken from previous releases.Ìý
Values have been rounded.

Citation formats

Quarterly sales volume of heated tobacco in Japan FY 2020-2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 6, 2026

The sales volume of heat-not-burn tobacco products in Japan reached **** billion sticks in the fourth quarter of fiscal year 2025. In fiscal year 2025, the total sales exceeded ** billion sticks.Ìý
Heated tobacco is growing popular as an alternative to cigarettes, partially exempt from the stricter enforcement of smoking bans in Japan.

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