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Shipment volume of heated tobacco of Philipp Morris International Inc. in Japan from 2016 to 2024 (in billion sticks)

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Source

Release date

February 2025

Region

Japan

Survey time period

2016 to 2024

Supplementary notes

Data prior to 2023 come from previous reports.
Values have been rounded.

Citation formats

Philip Morris' heated tobacco shipment volume in Japan 2016-2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 25, 2025

In 2024, Philip Morris International shipped more than ** billion sticks of heated tobacco in Japan, continuing the upward trend of the recent years. The American company is a major foreign distributor of cigarettes within the Japanese market, built on its main brands Marlboro and Lark. With the launch of IQOS, the company expanded its portfolio to the heat-not-burn segment, marketed as a reduced-risk product.

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