Figures have been converted from GBP to USD with the average exchange rates for 2019 (1,277), 2020 (1.284), 2021 (1.376), 2022 (1.236), 2023 (1.284), 2024 (1.278), 2025 (1.319).
Values have been rounded.
Citation formats
New categories revenue of British American Tobacco 2019-2025
British American Tobacco saw the revenue of its new category products increase over the past years. The combined revenue of Vuse, glo, and Velo amounted to almost *** billion U.S. dollars in 2025. Vuse is one of the market leaders in the vape e-cigarette market, whereas glo is a brand that works with tobacco heating technology. Velo is a new brand for flavored nicotine pouches.
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British American Tobacco. (February 17, 2026). Revenue of British American Tobacco's Vuse, glo, and velo brands from 2019 to 2025 (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1334458/new-categories-revenue-of-british-american-tobacco/
British American Tobacco. "Revenue of British American Tobacco's Vuse, glo, and velo brands from 2019 to 2025 (in million U.S. dollars)." Chart. February 17, 2026. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1334458/new-categories-revenue-of-british-american-tobacco/
British American Tobacco. (2026). Revenue of British American Tobacco's Vuse, glo, and velo brands from 2019 to 2025 (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1334458/new-categories-revenue-of-british-american-tobacco/
British American Tobacco. "Revenue of British American Tobacco's Vuse, Glo, and Velo Brands from 2019 to 2025 (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Feb 2026, /statistics/1334458/new-categories-revenue-of-british-american-tobacco/
British American Tobacco, Revenue of British American Tobacco's Vuse, glo, and velo brands from 2019 to 2025 (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1334458/new-categories-revenue-of-british-american-tobacco/ (last visited August 04, 2026)
Revenue of British American Tobacco's Vuse, glo, and velo brands from 2019 to 2025 (in million U.S. dollars) [Graph], British American Tobacco, February 17, 2026. [Online]. Available: /statistics/1334458/new-categories-revenue-of-british-american-tobacco/
