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Online shopping in the Middle East and North Africa

Statistics report on online shopping in the Middle East and North Africa

This report provides facts and figures on online shopping in the Middle East and North Africa. It provides an overview, and some figures on internet penetration and e-commerce in the region. Moreover, it provides information on online payments, consumer behavior.

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Table of contents

Overview

5
  • Premium Forecast Revenue of the e-commerce industry worldwide 2017-2030
  • Premium Forecast Revenue of the e-commerce industry worldwide 2017-2029, by country
  • Premium Forecast Revenue in the fashion e-commerce market worldwide 2017-2029, by country
  • Premium Statistic Global online shopper per visit spend 2026, by category
  • Premium Statistic Leading e-commerce platforms MEA May 2022, by monthly visits

Internet penetration

4
  • Basic Statistic Internet penetration rate worldwide 2026, by region
  • Basic Statistic Regional distribution of internet users worldwide 2026
  • Basic Statistic Monthly data traffic per smartphone in the Middle East and North Africa, 2011-2031
  • Basic Statistic Average daily time spent on social media worldwide 2012-2025

E-commerce figures

4
  • Premium Statistic E-commerce share of total retail MENA 2022, by country or territory
  • Basic Statistic Quarterly global online shopper conversion rate 2025-2026, by country and region
  • Premium Statistic Most used payment methods in e-commerce in MEA in 2025, with a forecast for 2030
  • Premium Statistic Monthly sales growth for beauty and cosmetics e-commerce EMEA 2023

Online payments

4
  • Premium Statistic Digital wallet share in e-commerce and POS in 2025 with a 2030 forecast, by region
  • Premium Statistic Most used payment methods in e-commerce in MEA in 2025, with a forecast for 2030
  • Premium Statistic Visa, Mastercard, Amex transaction value in four countries in MEA in 2024
  • Premium Statistic Mobile wallets in use worldwide 2020, by region

Consumer behavior

4
  • Premium Statistic Average online shopping order value 2022, by region and device
  • Premium Statistic Importance of sustainability on online shopping experience 2022, by region
  • Premium Statistic Share of leading e-commerce website traffic sources MEA May 2022
  • Premium Statistic Online shopping frequency among youth MENA 2018-2022
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