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Content

The examination of online stores was carried out from May to July 2020. In context of the analysis the online stores were asked about their revenue and sales channels. Additionally, secondary data was collected from multiple secondary professional databases (EHI, Bundesanzeiger, ÌÇÐÄÆƽâ°æ). Based on existing data, drivers of E-commerce revenue were identified and influencing factors were quantified through a regression analysis, which allowed missing data to be approximated. The revenue information shown relates to the business year 2019.

Scope

The report consists of 2 professionally prepared documents: one PDF document and one Excel file with 500 data sets of online stores and around 180 columns.

The PDF document contains a detailed analysis of the data with diagrams and tables regarding the most important results.

The Excel file includes all examined criteria of the top 250 online stores in both countries, sorted by revenue. The excel file is in an easy-to-use format in part due to the convenient tables in which further analyses are possible by using the filter option. The following criteria are included:

• Ranking
• Company
• URL
• E-Commerce revenue
• Total revenue
• Address
• Contact person
• Legal form
• Product segments (core and additional segments)
• Sales channels
• Mobile optimisation and apps (iOS, Android)
• Store launch
• Traffic
• Shop systems
• E-Mail-Marketing
• Social Media (Facebook, Twitter, YouTube, GooglePlus, Pinterest, Instagram)
• Payment procedures
• Shipping methods


Publishing date: 17. November 2019


The following links redirect you to the studies in german language from prior years:

E-Commerce Market Austria/Switzerland 2019