Online payment: PayPal users in Brazil

Consumer ��ƽ�� report

This report offers the reader a comprehensive overview of PayPal users in Brazil: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark PayPal users in Brazil (''brand users'') against Brazilian online payment users in general (''category users''), and the overall Brazilian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the ��ƽ�� Consumer ��ƽ�� Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Description
Content

Selected insights on online payment: PayPal users in Brazil

PayPal has a high share of users that are Millennials compared to the total online population
55% of PayPal users are male
PayPal has a larger share of users with a high income than other online payment services
PayPal users are more likely to live in megacities than online payment users in general
Similar aspects of life are important to PayPal users and other online payment users

Overview

Introduction

Management summary

Brand usage
Key insights

Demographic Profile

Generations
Gender
Education
Income
Household classification
Type of community
LGBTQ+

Consumer lifestyle

Life values
Main interests
Hobbies & leisure activities
Sports activities
Sports followed

Consumer attitudes

Attitudes towards personal finances
Innovation adoption
Challenges facing the country
Politics

Marketing touchpoints

Social media usage
Media usage by channel
Digital advertising touchpoints
Non-digital advertising touchpoints

Appendix

Consumer ��ƽ�� Global survey
Authors

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