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Online payment: Apple Pay users in Brazil

Consumer ÌÇÐÄÆÆ½â°æ report

This report offers the reader a comprehensive overview of Apple Pay users in Brazil: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Apple Pay users in Brazil (''brand users'') against Brazilian online payment users in general (''category users''), and the overall Brazilian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the ÌÇÐÄÆÆ½â°æ Consumer ÌÇÐÄÆÆ½â°æ Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on online payment: Apple Pay users in Brazil

  • Apple Pay is more popular among Millennials than other online payment services
  • There is a fairly even split of male and female Apple Pay users
  • Apple Pay has a larger share of users with a high income than other online payment services
  • Apple Pay users are more likely to live in megacities than online payment users in general
  • Learning new things is more important to Apple Pay users than to other online payment users

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